# Dairy Prestige Cheese gets a grown-up, high-class makeover. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dairy-prestige ## Key Figures - Trend score: 1.4/10 - Evidence articles: 5 ## What is the Dairy Prestige trend? **Dairy Prestige:** Cheese, a luxurious indulgence, is being illuminated as a food on the front lines of the foodie movement. Exotic, artisan cheeses with unique flavors, backstories and presentations are piquing interest. Cheeses, like wine, have come to symbolize prestige and are therefore becoming more coveted by the mainstream consumer. There are even now certifications that cheese lovers to take to become a certified "cheese sommelier." ## At a Glance - Evidence: 5 featured examples - Articles from: May 1, 2013 to Jun 3, 2014 - Published: Jun 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dairy Prestige trend ### Artisanal Cheese The trend of unique, artisanal cheese is piquing interest among foodies and symbolizing prestige. ### Cheese Sommelier The rise in certifications for cheese sommeliers offers a disruptive opportunity for cheese enthusiasts and industry professionals. ### Creative Cheese Pairings Creative cheese pairings with unexpected foods are expanding the horizons of cheese connoisseurs. ## What the Dairy Prestige trend means for industry ### For Food Industry The food industry can capitalize on the trend in unique, artisanal cheese to offer more premium cheese options. ### For Hospitality Industry The hospitality industry can leverage the rise in certifications for cheese sommeliers to create elevated cheese experiences for guests. ### For Retail Industry The retail industry can tap into the trend of creative cheese pairings by offering a wider range of complementary products, such as crackers and spreads. ## Trend signals for Dairy Prestige Trend score 1.4 out of 10, from popularity 16%, activity 18%, freshness 8%. - Popularity: 16% - Activity: 18% - Freshness: 8% ## Examples of the Dairy Prestige trend 5 featured examples from May 1, 2013 to Jun 3, 2014. - [Celestial Cheese Branding](https://www.trendhunter.com/trends/lactica-dairy-packaging): Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity (Category: Lifestyle) Implication: Food packaging companies can explore space-inspired designs and incorporate infographics as a way to attract consumers and differentiate their products from competitors. - [Cheese Type Identifiers](https://www.trendhunter.com/trends/cheese-markers): These Reusable Ceramic Cheese Markers Help Guests Choose Cheeses (Category: Lifestyle) Implication: As a staple of social gatherings, food and beverage companies can capitalize on the growing demand for unique and creative serving tools and party accessories to enhance the overa… - [Artisanal Dairy Portraits](https://www.trendhunter.com/trends/types-of-cheese): Foodie Mike Geno Paints Different Delicious Types of Cheese (Category: Lifestyle) Implication: The art industry can embrace the trend by encouraging artists to explore different food items, like cheese, as subjects for their paintings and artwork. - [Cheese Ball Truffles](https://www.trendhunter.com/trends/a-truffle-recipe): Becky McKay Created a Truffle Recipe that Infuses Cheetos (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of Cheetos infusions and unconventional flavor pairings to develop unique product offerings that cater to adventurous taste e… - [Cheese-Coated Vegetarian Snacks](https://www.trendhunter.com/trends/cheesy-broccoli-appetizers): Cheesy Broccoli Appetizers Will Make Your Kids Love Vegetables (Category: Lifestyle) Implication: As consumers continue to prioritize health and wellness, food manufacturers can innovate with tasty, nutrient-rich options like cheese-coated vegetarian snacks to appeal to a broa… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)