# Dairy Conversion Brands adapt yogurt into new forms for experiential consumption. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dairy-conversion ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Dairy Conversion trend? **Dairy Conversion:** When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 16, 2015 to Mar 14, 2016 - Published: May 26, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Dairy Conversion trend ### International Inspiration Brands are incorporating yogurt into traditional beverages and spreads from around the globe, indicating that consumers are delighted by the opportunity to try international variations of their favorite foods. ### Food Waste Reduction Brands are creating new food products that repurpose and reduce food waste, such as a fruit yogurt made from produce that would have otherwise gone to waste. ### Savory Yogurts There is a growing number of yogurt products experimenting with savory and vegetable flavors over sweet ones, like Kroger's Blueberry Cucumber and Cherry Beet yogurts. ## What the Dairy Conversion trend means for industry ### For Food and Beverage These trends within the yogurt industry show disruption opportunities for new flavor trends and international snacking and drinking variations. ### For Sustainability and Waste Reduction Reducing food waste and repurposing ingredients has become increasingly important in many different industries. ### For Health and Wellness Savory yogurts and unconventional yogurt-based drinks offer fresh and healthy snacking alternatives to health-conscious consumers. ## Workshop question In what ways could you adapt your product offerings to include more cultural inspiration? ## Trend signals for Dairy Conversion Trend score 4.1 out of 10, from popularity 56%, activity 59%, freshness 8%. - Popularity: 56% - Activity: 59% - Freshness: 8% ## Examples of the Dairy Conversion trend 5 featured examples from Apr 16, 2015 to Mar 14, 2016. - [Vegetable-Flavored Yogurts](https://www.trendhunter.com/trends/flavored-greek-yogurt): Kroger's Flavored Green Yogurt Combines Fruits and Vegetables (Category: Lifestyle) Implication: Companies in the dairy industry can continue to innovate by creating more savory and functional yogurt varieties. - [Yogurt-Based Coffee Drinks](https://www.trendhunter.com/trends/frosted-coffee): The New Frosted Coffee from Chick-fil-A is Made with Frozen Yogurt (Category: Lifestyle) Implication: The fast food industry has an opportunity to attract coffee drinkers by adding unique and flavorful coffee beverages to their menus. - [Yogurt-Covered Butter Popcorn](https://www.trendhunter.com/trends/butterkist-yogurt): This Butterkist Yogurt-Covered Popcorn is for the Experimental (Category: Lifestyle) Implication: The snack food industry can take advantage of the trend towards experimental flavors and create innovative products like yogurt-covered popcorn. - [Repurposed Fruit Yogurts](https://www.trendhunter.com/trends/fruit-yogurt): Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste (Category: Eco) Implication: The repurposed fruit yogurt trend can disrupt the food and beverage industry by introducing new products and sustainability practices. - [Yogurt-Flavored Water](https://www.trendhunter.com/trends/water-flavor): Suntory's Newest Water Flavor Takes After a Dairy Treat (Category: Lifestyle) Implication: The yogurt-flavored water trend opens up new possibilities for beverage manufacturers to create innovative products that cater to changing consumer tastes and preferences. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)