# Dad Branding Parenting becomes a style statement for Millennial Fathers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 19, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dad-branding ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Dad Branding trend? **Dad Branding:** Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 30, 2016 to Jun 8, 2017 - Published: Jun 19, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Dad Branding trend ### Dad Branding Millennial dads are embracing their new role as patriarchs and using their wardrobe to showcase their love for their children by creating sentimental clothing. ### Paternal Wearables Parents are adopting greater use of wearables to make the pregnancy process more joint, as in the case of Libero BabyBuzz bracelet technology. ### Matching Family Clothing Matching family clothing is gaining more attention as sentimental clothing becomes more popular for holidays and events. ## What the Dad Branding trend means for industry ### For Family Interactions Families can leverage platforms that allow them to stay connected and involved even from afar, or more sentimental clothing and crafts to deep dive their relationships and strengthen their bonds. ### For Wearable Technology Wearables not only need to target individual purchasers, but also can target families, couples and partners to create shared experiences. ### For Pet Accessories Pet accessories are increasingly becoming more of a practical concern, appealing to the sentimental clothing trend, by having owners coordinate clothing with their pet. ## Workshop question What are 3 ways your consumer’s values are going to shift over the next 5 years and how will you adapt? ## Trend signals for Dad Branding Trend score 5.1 out of 10, from popularity 79%, activity 67%, freshness 8%. - Popularity: 79% - Activity: 67% - Freshness: 8% ## Examples of the Dad Branding trend 4 featured examples from Nov 30, 2016 to Jun 8, 2017. - [Pet-Matching Hawaiian Shirts](https://www.trendhunter.com/trends/shirts-for-dogs): These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs (Category: Lifestyle) Implication: Pet clothing companies can benefit from creating and promoting matching options for both pets and their owners. - [Paternal Pregnancy Wearables](https://www.trendhunter.com/trends/libero-babybuzz): The Libero BabyBuzz Lets Men Feel Their Unborn Babies' Movements (Category: Lifestyle) Implication: Integrating sensors and haptic feedback technologies into wearable devices for pregnancy tracking and enhancing partner involvement. - [Baby-Carrying Dad Shirts](https://www.trendhunter.com/trends/lalabu-dad-shirt): The 'Lalabu Dad Shirt' Is a Paternity Shirt That Can Carry Newborns (Category: Fashion) Implication: The apparel industry can explore opportunities to create innovative and functional clothing designs that meet the needs of modern fathers, including baby-carrying features. - [Father-Son Matching Jeans](https://www.trendhunter.com/trends/matching-jeans): This Company Provides Identical Jeans for Fathers and Their Sons (Category: Fashion) Implication: The custom clothing industry can tap into the demand for matching clothing for family members to provide personalized and unique options. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)