# Cycling Couture Active wear is given a formal makeover for self-propelled professionals. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 14, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cycling-couture ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Cycling Couture trend? **Cycling Couture:** As consumer lifestyles evolve to demand more multitasking, the act of cycling is doing triple-duty to decrease ecological footprints, replace exercising and as an economical means of transport. Brands are upscaling cycling apparel to be suitable for activity and office life to cohesively marry the two for urban commuters. ## At a Glance - Evidence: 6 featured examples - Articles from: May 4, 2013 to Sep 15, 2014 - Published: May 14, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cycling Couture trend ### Multifunctional Clothing Develop clothing incorporating both fashion and function to promote active and versatile urban lifestyles. ### Sustainable Cycling Fashion Design apparel that adheres to sustainable production methods and climate change initiatives to promote environmental awareness among urban cyclists. ### Discreet Safety Measures Integrate safety features such as reflector patches and optimal traction elements into everyday fashion to create products that prioritize safety without sacrificing style. ## What the Cycling Couture trend means for industry ### For Fashion Industry Partner with local designers and cycle shops to create clothing that promotes practicality and style in equal measures. ### For Sustainable Manufacturing Industry Produce eco-friendly cycling clothing that take into account the need for durability and functionality to attract environmentally conscious consumers. ### For Sports Apparel Industry Collaborate with cyclists and sports enthusiasts to design apparel that caters to the specific needs of urban riders while promoting a healthy and active lifestyle. ## Trend signals for Cycling Couture Trend score 4.1 out of 10, from popularity 59%, activity 56%, freshness 8%. - Popularity: 59% - Activity: 56% - Freshness: 8% ## Examples of the Cycling Couture trend 6 featured examples from May 4, 2013 to Sep 15, 2014. - [Sophisticated Cycling Apparel](https://www.trendhunter.com/trends/lunis-apollo-pants): The LUNIS Apollo Pants Marry Fashion with Rugged Versatility (Category: Lifestyle) Implication: The sportswear and activewear industry can explore incorporating fashion-forward designs without compromising on performance and functionality. - [Bike-Friendly Officewear](https://www.trendhunter.com/trends/commuter-suit): The Commuter Suit by Parker Dusseau Focuses on Movement (Category: Fashion) Implication: Opportunity for disruption: Innovating within the fashion industry to meet the changing needs of bike commuters, offering stylish and functional clothing options. - [Stylish Rainproof Footwear](https://www.trendhunter.com/trends/urbanized-cycling-shoe): Urbanized Cycling Shoe by Jillian Tackaberry Keeps Feet Dry (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate rainproof technology into fashionable footwear to meet the demand for stylish and functional shoes. - [Stunning Traction Bike Shoes](https://www.trendhunter.com/trends/carbon-shoe): The Carbon Shoe Will Help Make Riding Easier (Category: Fashion) Implication: The Sports and Outdoor industry can take advantage of the optimal traction shoe trend to improve performance and reduce accidents in various sports activities. - [Stealth Cycling Apparel](https://www.trendhunter.com/trends/lunis-reflective-crescent-windshell): The Lunis Reflective Crescent Windshell Goes From Day to Night in Style (Category: Fashion) Implication: The fashion industry can incorporate reflective elements in clothing as a safety feature for cyclists. - [Waterproof Dress Shirts](https://www.trendhunter.com/trends/Button-Up-Shirt): The Petrichor Button-Up Shirt Designs Withstand All Types of Weather (Category: Fashion) Implication: The fashion industry can explore the disruptive innovation opportunity of weather-resistant apparel to enhance their product offerings and cater to customers' needs in various wea… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)