# Cycle Enhancement High-tech bicycle add-ons combine sustainable living with modern conveniences. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 28, 2014, updated Apr 1, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cycle-enhancement ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Cycle Enhancement trend? **Cycle Enhancement:** With sustainable living often coming across as inconvenient and impractical, retailers are turning to more technologically enhanced approaches as a means to cater to consumers more in tune with modern digital devices. Speaker attachments and smartphone features provide cyclists with more of a modern way to commute around town, combining an eco-friendly source of transportation with the need to stay connected with contemporary comforts. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 25, 2013 to Oct 10, 2014 - Published: Feb 28, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cycle Enhancement trend ### Smart Bike Accessories Technology-enhanced bike accessories are providing cyclists with more modern and convenient ways to commute, combining eco-friendly transportation with contemporary comforts. ### Customization of Bike Components Companies are offering cyclists the ability to customize and modify various components of their bikes, including bell sounds and handlebar lights. ### Integration of Fitness Technology with Bikes E-bike kits and other cycling technology products are connecting to fitness tracking devices to offer personalized assistance and data on cardio-related progress. ## What the Cycle Enhancement trend means for industry ### For Bicycle Manufacturing By integrating more technology-enhanced and custom components into their products, bicycle manufacturers can appeal to modern consumers seeking convenience and personalization in their modes of transportation. ### For Fitness and Technology By integrating fitness tracking and personalization technology into biking products, fitness tech companies can tap into the growing trend of social fitness and offer cycling-specific data for consumers looking to track their progress. ### For Retail and E-commerce Retailers and e-commerce platforms could offer more customization options for bike accessories and components, catering to consumers interested in personalizing their biking experiences. ## Trend signals for Cycle Enhancement Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%. - Popularity: 52% - Activity: 48% - Freshness: 8% ## Examples of the Cycle Enhancement trend 7 featured examples from Nov 25, 2013 to Oct 10, 2014. - [Signaling Bike Handlebar Lights](https://www.trendhunter.com/trends/Blinker-Grips): The Blinker Grips Increase Visibility and Safety (Category: Autos) Implication: The Blinker Grips belong to the cycling accessories industry, offering a unique and useful product for bike riders. - [Workout Sharing Social Bikes](https://www.trendhunter.com/trends/social-bicycles): Social Bicycles Combines Cycling with Social Media (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop advanced fitness tracking devices with social sharing features to capitalize on the growing demand for connected fitness solutions. - [Bendable Binding Torches](https://www.trendhunter.com/trends/flexi-flash): The Flexi Flash Can Be Wrapped Around Bikes and Bags for Night Visibility (Category: Lifestyle) Implication: The outdoor and sports equipment industry can benefit from the demand for versatile and customizable personal safety accessories such as the Flexi Flash. - [Cardio-Monitoring Bicycle Kits](https://www.trendhunter.com/trends/ebike-kit): This Heart Rate-Measuring E-Bike Kit Helps Achieve Fitness Targets (Category: Autos) Implication: Manufacturers of fitness equipment can integrate heart rate-monitoring technology into their products to provide personalized experiences to customers. - [Fuss-Free Tire Inflators](https://www.trendhunter.com/trends/air-pot): The Air Pot Blows Up Your Wheels With the Simple Press of a Button (Category: Autos) Implication: The automotive accessories industry can explore opportunities to develop and market innovative tire inflators like the Air Pot to improve the convenience and efficiency of tire ma… - [Wireless Cyclist Speakers](https://www.trendhunter.com/trends/bikebeatz): Bikebeatz is Designed for Audiophiles Who Travel on Two Wheels (Category: Autos) Implication: The sports equipment industry can innovate by creating wireless speaker technology as a standard accessory for bicycles and other outdoor sports. - [Customized Bicycle Bell Tunes](https://www.trendhunter.com/trends/mybell): MyBell Allows Cyclists to Modify Their Own Bike Bell Sounds (Category: Lifestyle) Implication: The bicycle accessories industry can explore opportunities to develop customizable and technologically advanced products, such as personalized bells with LED lights. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)