# Cyber Caution Brands communicate the dangers of online activity through digital means. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 14, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/cyber-certainty ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Cyber Caution trend? **Cyber Caution:** The ability to broadcast and share personal information so easily online has brought challenges along with opportunity; specifically, it has opened new, uncharted dangers, both in terms of the way people represent themselves and communicate with others. By referencing Internet phenomenons such as the selfie or emojis, brands are addressing potential harms by speaking the same language as the well-versed digital natives who are most at-risk. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 25, 2014 to Nov 10, 2015 - Published: Jul 14, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Europe, Asia ## Themes within the Cyber Caution trend ### Selfie Safety Awareness Educational campaigns and visual aids discourage dangerous selfie behavior and promote awareness of risks associated with taking self-portraits. ### Emoticon as Predator Invader The use of popular emoticons to illustrate predator faces promotes online security awareness and protection. ### Cyber Bullying Prevention Tools The development of keyboard apps to replace mean words with kind ones to help prevent bullying behavior. ## What the Cyber Caution trend means for industry ### For Internet Safety and Security These trends aim to promote awareness of online security threats and provide tools to help people stay protected online. ### For Child Advocacy Educational campaigns promoting the safe use of the internet and alerting the public to potential online dangers and predators. ### For Messaging and Social Media Services Trends offering tools and safety features for better user experience and preventing abusive behavior. ## Trend signals for Cyber Caution Trend score 3.7 out of 10, from popularity 57%, activity 48%, freshness 8%. - Popularity: 57% - Activity: 48% - Freshness: 8% ## Examples of the Cyber Caution trend 4 featured examples from Mar 25, 2014 to Nov 10, 2015. - [Creepy Emoticon Campaigns](https://www.trendhunter.com/trends/human-emoji): Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign (Category: Marketing) Implication: Disruptive innovation opportunity: Implement advanced technologies or platforms that enhance child protection measures and minimize risks associated with online activities. - [Predatory Emoticon Ads](https://www.trendhunter.com/trends/internet-safety-ads): These Internet Safety Ads Show Haunting Faces Behind Smiley Emoticons (Category: Tech) Implication: Internet security software companies can take advantage of this ad campaign to promote their products and services. - [Cyber Bullying Prevention Apps](https://www.trendhunter.com/trends/cyber-bullying-prevention): 'Fulfiltret' is a Keyboard That Replaces Mean Words with Kindness (Category: Tech) Implication: Disruptive innovation opportunity: Build user-friendly and effective mobile apps that address cyber bullying and promote positive online behavior. - [Selfie Safety Campaigns](https://www.trendhunter.com/trends/selfie-safety): This Campaign Illustrates Warning Signs of Risks Associated with Selfies (Category: Fashion) Implication: The expansion of selfie camera technology that incorporates safety features and alerts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)