# Cutevertising Advertisers tap into consumer emotion with the use of cute cartoons and babies. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 29, 2010 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/cutevertising-advertisers-tap-into-consumer-emotion-with-the-use-of-cute-ca ## Key Figures - Trend score: 5.5/10 - Evidence articles: 8 ## What is the Cutevertising trend? **Cutevertising:** Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 9, 2009 to Nov 29, 2010 - Published: Nov 29, 2010 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Cutevertising trend ### Emotional Advertising The use of cute animals and babies in advertising taps into human emotion, making it an effective way to spread a brand message. ### CGI Creations The use of computer-generated images and animation in commercials and ads creates eye-catching and captivating characters that leave a lasting impression on viewers. ### Exaggerated Metaphors Associating a product with an exaggerated metaphor, such as the speeding baby in the HP 'Happy Baby' commercial, can effectively communicate a message to the audience while also being memorable and attention-grabbing. ## What the Cutevertising trend means for industry ### For Advertising Emotional advertising and CGI creations are innovative trends that are disrupting and transforming the advertising industry. ### For Marketing Exaggerated metaphors and emotional advertising provide unique and effective strategies for marketing a product or service to consumers. ### For Entertainment The use of cute animals, babies, and CGI in commercials and ads is transforming the way companies promote their products and is blurring the line between advertising and entertainment. ## Trend signals for Cutevertising Trend score 5.5 out of 10, from popularity 79%, activity 79%, freshness 8%. - Popularity: 79% - Activity: 79% - Freshness: 8% ## Examples of the Cutevertising trend 8 featured examples from Aug 9, 2009 to Nov 29, 2010. - [Cutevertising for Conservation](https://www.trendhunter.com/trends/life-magazine-baby-animals): Life Magazine Shows Baby Animals to Stir Our Emotions (Category: Lifestyle) Implication: Wildlife conservation industry can embrace cute branding to promote their work. - [Speeding Babies](https://www.trendhunter.com/trends/hp-happy-baby-commercial): HP 'Happy Baby' Commercial Promotes ePrint Convenience (Category: Tech) Implication: The printing industry needs to adapt to the changing technology landscape, creating new solutions for mobile printing and providing innovative products for consumers. - [Cute CGI Caddisflies](https://www.trendhunter.com/trends/max-kostenko-volkswagen-insects): The Max Kostenko Volkswagen Insects are Awkward But Adorable (Category: Autos) Implication: Using CGI technology and design to create visually captivating marketing campaigns and branding. - [Bearded Baby Advertising](https://www.trendhunter.com/trends/okuma-born-to-fish): The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen (Category: Marketing) Implication: Opportunity for advertising agencies and marketers to develop innovative and attention-grabbing campaigns that capture audience attention. - [Dollipop Campaigns](https://www.trendhunter.com/trends/mini-chupa-chups): The Mini Chupa Chups Campaign by DDB Paris is Adorable (Category: Marketing) Implication: Opportunity for toy and collectible companies to collaborate with popular brands and incorporate their products into their own concepts. - [Adorable Animal Advertising](https://www.trendhunter.com/trends/chofitol-natural-digestive): The 'Chofitol' Natural Digestive Ads are Two-Sided (Category: Lifestyle) Implication: Brands in the food and beverage industry can use animal-centric advertising to promote their products and create an emotional connection with consumers. - [Singing Squirrel Commercials](https://www.trendhunter.com/trends/kit-kat-squirrels): 'Kit Kat Squirrels' is a Movie-Worthy Love Story (Category: Marketing) Implication: The advertising industry can explore new ways of using animation and storytelling to create captivating commercials and enhance brand messaging. - [Music-Playing Feline Ads](https://www.trendhunter.com/trends/world-series-pistachios-ad): Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities (Category: Pop Culture) Implication: Food and beverage brands can utilize viral memes and celebrity collaborations to promote their products in unique and attention-grabbing ways. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)