# Cute Catvertising Hello Kitty collaborations allow brands to reach target groups. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 15, 2011, updated Dec 20, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/cute-catvertising ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Cute Catvertising trend? **Cute Catvertising:** Collaborating with Japanese company Sanrio—its Hello Kitty brand in particular—is becoming a major part of marketing as brands around the world use the pop culture icon to boost their branding. These product collaborations, which include everything from makeup and fashion to jewelry and gadgets, allow brands to not only expand on their product lines but appeal to consumer segments that they may never have been able to reach otherwise. ## At a Glance - Evidence: 7 featured examples - Articles from: May 24 to Nov 20, 2011 - Published: Dec 15, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Cute Catvertising trend ### Pop Culture Collaborations Collaborations with pop culture icons, like Hello Kitty, are becoming a major part of marketing, allowing brands to expand their product lines and reach new consumer segments. ### Combining Aesthetics Consumers are increasingly attracted to products that feature different aesthetics combining two or more styles together, creating new and unique products. ### Character-Based Consumer Products The collaboration of character-based products is expanding the consumer market, allowing for innovative designs that can cross demographics. ## What the Cute Catvertising trend means for industry ### For Fashion and Apparel Many designers and clothing brands are releasing collaborations with pop culture icons, featuring unique designs and expanding their consumer base. ### For Entertainment and Media Collaborations between entertainment and media companies and character-based consumer products create new revenue streams through cross-promotion and licensed merchandise. ### For Technology and Electronics Companies are releasing character-based electronics, like smartphones, allowing fans to incorporate their favorite characters into everyday technology. ## Trend signals for Cute Catvertising Trend score 4.2 out of 10, from popularity 65%, activity 52%, freshness 8%. - Popularity: 65% - Activity: 52% - Freshness: 8% ## Examples of the Cute Catvertising trend 7 featured examples from May 24 to Nov 20, 2011. - [Fashionable Feline Sneakers](https://www.trendhunter.com/trends/hello-kitty-vans-collection): The Hello Kitty Vans Collection Has the Purrfect Shoes for Summer (Category: Fashion) Implication: The Hello Kitty Vans Collection presents an opportunity for fashion retailers to collaborate with popular culture icons and expand their customer base. - [Cute Kitty Collaborations](https://www.trendhunter.com/trends/forever-21-for-hello-kitty): The Forever 21 for Hello Kitty Collection is Sure to be a Hit (Category: Fashion) Implication: The Forever 21 for Hello Kitty collection highlights opportunities in the fashion retail sector for collaborations with popular brands to attract customers and boost sales. - [Animated Icon Jewelry](https://www.trendhunter.com/trends/neivz-and-sanrio): The Neivz and Sanrio Collaboration is Smile Worthy (Category: Fashion) Implication: The Neivz and Sanrio collaboration is an exciting innovation in the world of fashion jewelry, combining beloved characters with unique designs. - [Cute Feline Cosmetics Collections](https://www.trendhunter.com/trends/liberty-of-london-x-hello-kitty): The Liberty of London x Hello Kitty Collection is Adorable (Category: Fashion) Implication: The cosmetics industry can capitalize on the popularity of character-inspired collections to attract more customers and increase sales. - [Cartoon Character Bling](https://www.trendhunter.com/trends/swarovski-hello-kitty): The Swarovski x House of Hello Kitty Collaboration is Sparkly Cute (Category: Fashion) Implication: Companies that specialize in producing high-end collectibles featuring iconic characters can capitalize on the trend towards luxury character merchandise. - [Sanrio Capcom Collaborations](https://www.trendhunter.com/trends/hello-kitty-street-fighter): The Hello Kitty Street Fighter Line Transforms the Cat Into Chun-Li (Category: Pop Culture) Implication: The fashion industry can explore combination products that merge different aesthetics, such as streetwear with luxury, to attract a wider consumer base. - [Violet Feline Smartphones](https://www.trendhunter.com/trends/softbank-hello-kitty-android): The Softbank Hello Kitty Android Brings Sanrio to High-Tech Mobiles (Category: Tech) Implication: Smartphone manufacturers can tap into the clamshell and character-branded trends to provide unique products and stand out in a saturated market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)