# Customized Insurance Insurance platforms offer personalization for enhanced user control. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 3, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-warranty ## Key Figures - Trend score: 1.7/10 - Evidence articles: 6 ## What is the Customized Insurance trend? **Customized Insurance:** As insurance companies and platforms seek to become more accessible, especially to younger consumers who may be intimidated by the process, they introduce customized programs that speak to individual preferences. The modern millennial consumer ultimately regards personalization as a form of autonomy, and they seek products and services that empower them. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 2 to Nov 2, 2016 - Published: Mar 3, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Insurance trend ### Personalized Insurance Programs Insurance companies and platforms introduce customized programs that offer personalization to individual preferences, especially to younger consumers who seek products and services that empower them. ### Incentivized Insurance Programs Insurance companies develop incentive-driven insurance products that are meant to encourage healthier lifestyles using wearable technology, telemedicine, and health incentives. ### Customized Insurance Apps Insurance apps are developed to offer personalized services and insurance quotes to consumers with tailored information, at their fingertips by taking advantage of censuses and profile-analytics. ## What the Customized Insurance trend means for industry ### For Health Insurance The Health insurance industry can utilize incentive-driven insurance programs or profiles that encourage healthy living and self-improvement. ### For Property Insurance The Property insurance industry can customize coverage availability to fit different income brackets of potential clients and offer friendly web platforms to ease accessibility to insurance for freelancers and entrepreneurs. ### For Auto Insurance Auto insurance companies can offer profile-analyzing discounts for first-time drivers who display safe driving characteristics to ensure lower premiums for responsible driving while still incorporating traditional data to assess driving histories. ## Workshop question How can you offer your consumer a more customized experience? ## Trend signals for Customized Insurance Trend score 1.7 out of 10, from popularity 23%, activity 21%, freshness 8%. - Popularity: 23% - Activity: 21% - Freshness: 8% ## Examples of the Customized Insurance trend 6 featured examples from Mar 2 to Nov 2, 2016. - [Employee Wellness Apps](https://www.trendhunter.com/trends/league-app): The LEAGUE App Lets People Pick Insurance Benefits They Will Actually Use (Category: Tech) Implication: Traditional health insurance companies may face disruption as LEAGUE offers more flexible and personalized insurance options for employees. - [Incentivized Insurance Wearables](https://www.trendhunter.com/trends/unitedhealthcare): UnitedHealthcare Motion Encourages Action and Healthy Living (Category: Lifestyle) Implication: Health insurance providers can incorporate incentivized wearable technology to encourage healthier lifestyles among customers. - [Profile-Analyzing Car Insurance](https://www.trendhunter.com/trends/firstcarquote): Admiral's 'Firstcarquote' Analyzes New Drivers' Facebooks (Category: Autos) Implication: Admiral's Firstcarquote indicates a shift in the car insurance industry towards more personalized risk evaluation using data beyond driving history. - [Intuitive Insurance Platforms](https://www.trendhunter.com/trends/life-insurance-quote): 'Quotacy' Simplifies the Process of Getting a Life Insurance Quote (Category: Lifestyle) Implication: Disruptive innovation opportunities in the insurance sector by adopting personalized quote generation and user-friendly assessment tools. - [Customized Insurance Apps](https://www.trendhunter.com/trends/health-insurance-quote): The 'QuotePad' App Lets Users to Get a Personal Health Insurance Quote (Category: Tech) Implication: Developing customized insurance apps and digitizing insurance processes can revolutionize the insurance technology industry. - [Accessible Insurance Services](https://www.trendhunter.com/trends/easyinsure): EasyInsure Customizes Coverage to Fit Diverse Income Brackets (Category: Business) Implication: EasyInsure's approach to providing accessible coverage for users in all income brackets sets a precedent for more disruptive insurance providers that cater to specific demographic… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)