# Customized Wake-Up Brands incorporate smart technology to make leaving bed less bothersome. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Nov 21, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-wakeup ## Key Figures - Trend score: 4.4/10 - Evidence articles: 8 ## What is the Customized Wake-Up trend? **Customized Wake-Up:** As part of the wellness wave, consumers have begun treating everything from the food they eat to the desks they work at as an opportunity for self care. Sleep is an area of focus as well, which is why many brands have re-positioned the alarm clock to wake consumers in more gentle ways. Customizing a simple task appeals to consumers who approach wellness in a more holistic sense. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 17 to Nov 18, 2016 - Published: Nov 21, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Wake-Up trend ### Wellness Tech Consumers have begun treating the way they wake up as an opportunity for self-care, fueling the growth of wellness tech such as smart alarm clocks. ### AI-Connected Devices Alarm clocks that are connected to the internet of things and use artificial intelligence expand the functionality of alarm clocks beyond the classic radio alarm, paving the way for more advanced connected devices. ### Alternative Wake-Up Methods Alarm clocks that use unconventional methods such as electroshocks, kitchen noise, and even vibrations help to change behavior patterns and provide users with a customizable way of waking up. ## What the Customized Wake-Up trend means for industry ### For Consumer Electronics Consumer electronics companies can explore the opportunities presented by the growth of wellness tech and AI-connected devices in the development of new alarm clock products. ### For Home Goods and Decor Home goods and decor companies can consider the demand of consumers for unconventional and customized alarm clocks that match their lifestyle and interior design preferences. ### For Health and Wellness Health and wellness professionals and companies can leverage the rise of wellness tech and alternative wake-up methods as new platforms to promote healthy lifestyles and sleep hygiene. ## Workshop question How can your brand permeate and improve seemingly simple but significant aspects of peoples lives? ## Trend signals for Customized Wake-Up Trend score 4.4 out of 10, from popularity 70%, activity 55%, freshness 8%. - Popularity: 70% - Activity: 55% - Freshness: 8% ## Examples of the Customized Wake-Up trend 8 featured examples from Aug 17 to Nov 18, 2016. - [Electroshock Alarm Clocks](https://www.trendhunter.com/trends/shock-alarm): The 'Alarmshock' Electric Shock Alarm Zaps Users to Get Them Going (Category: Tech) Implication: The sleep technology industry can develop new and improved alarm clocks that utilize electroshock or other novel wake-up methods to help people start their day energized. - [AI Alarm Clocks](https://www.trendhunter.com/trends/bonjour): The Bonjour Alarm Clock Connects to IoT Devices to Wake Users Intelligetly (Category: Tech) Implication: Disruptive innovation opportunity: Integrate AI and IoT into alarm clocks and other consumer electronic devices to offer personalized and enhanced user experiences. - [Calendar-Connected Clocks](https://www.trendhunter.com/trends/schedule-display): The Glance Clock Operates as a Schedule Display for Professionals (Category: Tech) Implication: Potential for integrating such clock displays into office environments to simplify the scheduling process for employees. - [Humanizing Alarm Clocks](https://www.trendhunter.com/trends/luna): Luna Can Carefully Wake Multiple Users with Vibrations, Music and Light (Category: Art & Design) Implication: Opportunity for consumer electronics companies to create innovative smart alarm clocks that offer personalized wake-up options. - [Kitchen Noise Alarm Clocks](https://www.trendhunter.com/trends/alarm-clock-sounds): The 'Jikkalarm' Offers a Wake Up with Alarm Clock Sounds of Cooking (Category: Art & Design) Implication: Opportunity for home decor companies to expand their offerings with unique, kitchen-themed products like the Jikkalarm. - [Traffic-Tracking Clocks](https://www.trendhunter.com/trends/ikea-clock): This IKEA Clock Hack Turns the Device into a Traffic Congestion Indicator (Category: Tech) Implication: Disruptive innovation opportunity: Develop intelligent transportation systems that optimize traffic flow and reduce congestion. - [Foolproof Alarm Clocks](https://www.trendhunter.com/trends/inout-alarm-clock): Lexon's In-Out Alarm Clock Makes Forgetting to Set the Alarm Impossible (Category: Art & Design) Implication: The consumer electronics industry can leverage the trend of smart alarm clocks to create versatile and connected alarm devices for modern consumers. - [Proactive Alarm Clocks](https://www.trendhunter.com/trends/proactive-alarm-clock): This Smart Alarm Clock Changes Behavior Patterns to Improve Sleep Quality (Category: Lifestyle) Implication: Consumer electronics companies have an opportunity to develop and market proactive sleep tech devices like Kello. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)