# Customized Communication Consumers search for ways to customize their visual online communication. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-visua ## Key Figures - Trend score: 5.2/10 - Evidence articles: 9 ## What is the Customized Communication trend? **Customized Communication:** The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests. ## At a Glance - Evidence: 9 featured examples - Articles from: Jul 25, 2014 to Mar 13, 2015 - Published: Mar 16, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Customized Communication trend ### Customized Emojis As consumers demand more personalized forms of communication, businesses can develop custom emoji apps that allow users to create their own personal stickers and emojis to convey emotions and tone. ### Diverse Representation in Emojis As consumers prioritize diversity and inclusivity, businesses can focus on creating wide-ranging emoji libraries that represent the varying cultures, ethnicities, gender identities, and orientations across the world. ### Emoji Add-On Tools As emoji usage continues to grow, businesses can develop add-on tools like emoji translator apps, GIF keyboards, and even furniture-branded emoticons to enhance the emoji usage experience for consumers. ## What the Customized Communication trend means for industry ### For Technology The technology industry can contribute to the development of custom emoji apps, emoji translator apps, and other add-on tools that enhance the use of emojis in communication. ### For Marketing The marketing industry can benefit from creating diverse representation in emojis and incorporating emojis in their campaigns to attract new audiences. ### For Fashion The fashion industry can leverage the rising trend of temporary tattoos and create new emoji-inspired tattoo designs and products. ## Trend signals for Customized Communication Trend score 5.2 out of 10, from popularity 86%, activity 61%, freshness 8%. - Popularity: 86% - Activity: 61% - Freshness: 8% ## Examples of the Customized Communication trend 9 featured examples from Jul 25, 2014 to Mar 13, 2015. - [Introvert-Inspired Emojis](https://www.trendhunter.com/trends/introjis): Introjis is a Series of Emoticons Designed for the Less Communicative (Category: Art & Design) Implication: The technology industry could explore the development of more specialized and diverse emoticon sets to cater to various personality types and communication styles. - [Emoji Tattoo Parlors](https://www.trendhunter.com/trends/emoji-tattoo): Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies (Category: Pop Culture) Implication: Industry professionals can create themed and interactive pop-up experiences that cater to event attendees. - [Culturally Diverse Emojis](https://www.trendhunter.com/trends/diverse-emojis): iDiversicons Offers Racial and Gender Representation for Communication (Category: Art & Design) Implication: Communication and messaging apps have the opportunity to integrate diverse emoji sets, catering to users who desire representation and fostering a more inclusive digital communica… - [Hipster Texting Emoticons](https://www.trendhunter.com/trends/texting-emoticons): The Hipmoji App Offers Texters Emojis Inspired by Pop Culture References (Category: Tech) Implication: Developing innovative texting emoticon apps like Hipmoji opens up opportunities for mobile application developers to tap into the growing demand for expressive messaging tools. - [Emoji Translator Apps](https://www.trendhunter.com/trends/emoji-keyboard-app): Emojimo is a Emoji Keyboard App That Inserts Icons as You Type (Category: Pop Culture) Implication: Disruptive innovation opportunity: Explore the development of unique emoji-related mobile apps, catering to the growing demand for fun and expressive communication. - [GIF Keyboard Apps](https://www.trendhunter.com/trends/pixit): Pixit's GIF Keyboard Suggests Comical GIFs in Real-Time (Category: Tech) Implication: The messaging app industry can explore disruptive innovations by incorporating AI-powered algorithms to suggest and recommend GIFs based on user input. - [Furniture Branded Emojis](https://www.trendhunter.com/trends/ikea-emoticons): The IKEA Emoticons App Hopes to Streamline Domestic Texting (Category: Tech) Implication: The use of branded emojis in the furniture retail industry presents an opportunity for companies to create a more engaging and fun experience for customers, which could lead to in… - [Fantasy Show Emojis](https://www.trendhunter.com/trends/game-of-thrones-emoji): Elite Daily's Game of Thrones Emoji Icons Make for More Spoiler-Filled Texts (Category: Pop Culture) Implication: The entertainment industry can capitalize on the popularity of TV shows and movies by creating emoji icons that allow fans to express their love for their favorite characters and… - [Customizable Emoticon Apps](https://www.trendhunter.com/trends/iphone-emojis): The Imoji App Lets Smartphone Users Create Their Own iPhone Emojis (Category: Tech) Implication: The trend towards personalized emoticons presents an opportunity for mobile app developers to create their own emoticon apps with unique features and designs. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)