# Customized Sweet Alternative sweeteners turn to familiar flavors for approachability. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 25, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-sweet ## Key Figures - Trend score: 1.6/10 - Evidence articles: 7 ## What is the Customized Sweet trend? **Customized Sweet:** Natural, plant-based and diet-friendly sweetener options are becoming more accessible through familiar flavoring options, which also provide an extra layer of customization for both at-home or on-the-go beverages. Familiarity in flavor paired with health amounts to a winning combination when it comes to consumers personalizing food and beverage according to both taste and dietary preferences. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 9, 2015 to Aug 7, 2017 - Published: Nov 25, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Sweet trend ### Natural Plant-Based Sweeteners Plant-based sweeteners such as coconut nectar are becoming more popular due to their low glycemic index which also makes them suitable for speciality diets. ### Monk Fruit as an Alternative Sweetener Fruit-based sweeteners like Norbu are emerging as a healthier and guilt-free alternative to conventional sugar, with a lower calorie count and no aftertaste. ### Low-Glycemic Natural Coffee Syrups With an increasing demand for healthier and organic options, natural coffee syrups like Madhava are disrupting the coffee industry, providing sweetened options for consumers with dietary restrictions. ## What the Customized Sweet trend means for industry ### For Food and Beverage Industry The food and beverage industry is rapidly integrating natural, plant-based sweeteners into their products as consumer health awareness increases. ### For Alternative and Health Foods Industry As more people look for healthier options, the alternative and health foods industry is thriving with new sweetener options that provide the same sweetness as traditional sugar but with a lower calorie count. ### For Natural and Organic Products Industry The natural and organic products industry is growing with low-glycemic and fruit-based sweeteners, providing consumers with a healthier and more natural alternative to conventional sugar. ## Workshop question How can you incorporate elements of familiarity with your newest offerings to ease consumers into your new approach? ## Trend signals for Customized Sweet Trend score 1.6 out of 10, from popularity 24%, activity 17%, freshness 8%. - Popularity: 24% - Activity: 17% - Freshness: 8% ## Examples of the Customized Sweet trend 7 featured examples from Jun 9, 2015 to Aug 7, 2017. - [Glycemic-Friendly Coffee Sweeteners](https://www.trendhunter.com/trends/coffee-syrups): Madhava Coffee Syrups Come in Delicious Yet Healthy Varieties (Category: Lifestyle) Implication: In the beverage industry, there is room for innovation in creating healthier, natural coffee sweeteners that don't compromise on taste. - [Plant-Based Sweeteners](https://www.trendhunter.com/trends/coconut-nectar): Biona Organic Coconut Nectar is Suitable for Vegans and is Low in Calories (Category: Lifestyle) Implication: Food and beverage companies could benefit from incorporating healthier sweeteners into their products and marketing them to people who are focused on health and wellness. - [Aftertaste-Free Natural Sweeteners](https://www.trendhunter.com/trends/norbu): Norbu Offers a Low-Calorie, Natural Sugar Alternative (Category: Lifestyle) Implication: Opportunity within the food and beverage industry to offer natural and low-calorie sugar alternatives without the aftertaste. - [Natural Cocktail Syrups](https://www.trendhunter.com/trends/flavored-syrup): 'Cola Maison' is a Flavored Syrup Made for Pairing with Whisky (Category: Lifestyle) Implication: Opportunity for companies to develop and market premium cocktail syrups made from natural ingredients. - [Natural Mocha Coffee Syrups](https://www.trendhunter.com/trends/daves-cold-brew): This Mocha Coffee Syrup is Made with Dave's Cold Brew Coffee (Category: Lifestyle) Implication: The food and beverage industry can explore more options for all-natural products and capitalize on the demand for customization in coffee. - [Sugarless Maple Syrups](https://www.trendhunter.com/trends/sugar-replacements): Good Good's Low-Calorie Sweetener Features Natural Sugar Replacements (Category: Lifestyle) Implication: Food and beverage industry can explore the production of sugarless or reduced sugar maple syrups to tap into the growing consumer demand for healthier alternatives. - [Honey Syrup Sweeteners](https://www.trendhunter.com/trends/honey-simple-syrup): Bee Local Brands Its Honey Simple Syrup as 'Honey Water' (Category: Lifestyle) Implication: The food and beverage industry can explore the use of natural sweeteners in their products to meet the growing consumer demand for healthier options. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)