# Customized Remedies Seeking organic alternatives, consumers turn to DIY sprays and repellants. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 29, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-remedies ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Customized Remedies trend? **Customized Remedies:** Opting for health over convenience, consumers are moving away from pre-made products like sunscreen and bug spray toward DIY alternatives. Cutting back on costs and unnecessary ingredients, these DIY remedies allow consumers to enjoy traditional treatments in a more customized, all-natural manner. ## At a Glance - Evidence: 4 featured examples - Articles from: May 21, 2014 to Jul 9, 2015 - Published: Jul 29, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Remedies trend ### DIY Customized Products Consumers are moving away from pre-made products like sunscreen and bug spray toward DIY alternatives, allowing them to enjoy traditional treatments in a more customized, all-natural manner. ### All-Natural Ingredients People are becoming more aware and concerned about the ingredients they are putting on their skin, leading them to explore all-natural alternatives for products like sunscreen and bug spray. ### Essential Oil Remedies Essential oils are being utilized as natural and healthy remedies for various ailments and body care needs, including homemade bug sprays and after-sun skin remedies. ## What the Customized Remedies trend means for industry ### For Health and Wellness Products Companies in the health and wellness industry can further explore using all-natural ingredients in their products and cater to the growing demand for customizable, DIY alternatives. ### For DIY and Crafting Industry The DIY and crafting industry can benefit from creating products or project ideas that cater to people's growing interest in making their own customized all-natural alternatives to traditional skincare products. ### For Essential Oil Industry The essential oil industry can capitalize on the trend of using them as natural remedies by creating more blends and educating the public on their various uses beyond just aromatherapy. ## Trend signals for Customized Remedies Trend score 3.0 out of 10, from popularity 48%, activity 35%, freshness 8%. - Popularity: 48% - Activity: 35% - Freshness: 8% ## Examples of the Customized Remedies trend 4 featured examples from May 21, 2014 to Jul 9, 2015. - [Homemade Mosquito Repellents](https://www.trendhunter.com/trends/diy-bug-repellent): This DIY Bug Repellent is All-Natural and Cost Effective (Category: Art & Design) Implication: The personal care products industry can explore incorporating natural ingredients and DIY options for bug repellents. - [DIY Natural Sun Oil](https://www.trendhunter.com/trends/natural-sun-oil): This Free People Recipe for SPF Sun Oil is a Completely Natural Alternative (Category: Art & Design) Implication: The natural beauty and personal care industry is poised for growth as consumers demand more transparency and natural ingredients. - [Essential Oil Bug Sprays](https://www.trendhunter.com/trends/essential-oil-bug-spray): This All-Natural Concoction Keeps the Mosquitos at Bay in a Healthy Way (Category: Lifestyle) Implication: The personal care and beauty industry can capitalize on the trend towards natural insect repellent by developing and marketing natural, essential oil-based products that cater to… - [After Sun Bath Remedies](https://www.trendhunter.com/trends/diy-bath-bomb): From the Free People Blog, This DIY Bath Bomb Soothes Sunburnt Skin (Category: Art & Design) Implication: The beauty and personal care industry can tap into the DIY bath bomb trend by offering customizable bath bomb kits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)