# Customized Pet Products pertaining to pet care are offered in the form of customizable solutions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-pet ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Customized Pet trend? **Customized Pet:** The customization of pet care now comes in many forms–whether that's in meals and supplements, or in therapy and chatbot-based services. This trend indicates an enhanced focus on quality pet care that is preventative rather than reactive. ## The consumer insight behind the Customized Pet trend North American consumers are increasingly focused on their personal wellbeing–a shift that has now translated over to the people or beings that are in their care. "Wellness" is now an umbrella term that describes industries ranging from food and beverage to fitness, and is often curated in a way that's personal to the customer. Thus, consumers have now extended all the health-minded practices they've adopted from the wellness space, and are now refocusing them into their children and/or pets. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 9, 2018 to Nov 14, 2019 - Published: Nov 19, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Pet trend ### Customized Pet Care Consumers are demanding customized wellness-related offerings for their pets, from food to supplements to chatbot-based services. ### Traditional Medicine Integrating traditional medicine and food therapy are creating personalized wellness options for pets. ### Aromatherapy for Dogs Pet owners are utilizing natural, chemical-free products such as aromatherapy collar clips to calm anxious or fearful pets. ## What the Customized Pet trend means for industry ### For Pet Care Products Innovative companies offering customizable pet food, supplements, and aromatherapy products are disrupting traditional pet care markets. ### For Wellness Industry Pet care companies are taking inspiration from their human wellness counterparts, in responding to increasing focus on preventative rather than reactive care. ### For Artificial Intelligence The integration of AI and chatbot-based services is creating additional opportunities for personalized pet care. ## Workshop question How could your brand offer premium personalization for its customers? ## Trend signals for Customized Pet Trend score 3.2 out of 10, from popularity 46%, activity 41%, freshness 9%. - Popularity: 46% - Activity: 41% - Freshness: 9% ## Examples of the Customized Pet trend 5 featured examples from Feb 9, 2018 to Nov 14, 2019. - [Customized Dog Supplements](https://www.trendhunter.com/trends/pet-wellness): Dandy Supports Personalized Pet Wellness with Unique Supplement Packs (Category: Lifestyle) Implication: Opportunity for the pet wellness industry to provide personalized products and services to meet the individual needs of pets. - [Customizable Pet Meals](https://www.trendhunter.com/trends/pet-meals): Freshpet's Homestyle Creations Makes Balanced Meals with Protein & Veggies (Category: Lifestyle) Implication: Pet food manufacturers can take advantage of the increase in demand for custom pet meal plans by creating a customizable range of pet food products that cater to diverse dietary n… - [Aromatherapy Collar Clips](https://www.trendhunter.com/trends/aromatherapy-for-dogs): The ikaria PetScent Clips Inspire Calming and Soothing Through Scent (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce a range of innovative products that promote the overall wellness of pets, including aromatherapy solutions. - [Tailored Pet Care Chatbots](https://www.trendhunter.com/trends/perfect-fit-plus-programme): Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets (Category: Tech) Implication: Develop chatbots to offer pet care guidance and personalized experiences for improved pet health. - [Chinese Medicine Pet Meals](https://www.trendhunter.com/trends/meals-for-dogs): 'Chi Dog' Offers Whole-Food Meals for Dogs Based on Eastern Medicine (Category: Lifestyle) Implication: Pet meal delivery services that offer customized, fresh, whole-food pet meals based on TCVM have the potential to disrupt the traditional pet food delivery industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)