# Customized Makeup Cosmetic brands make customized formulas and tools more accessible. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 29, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-makeup ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Customized Makeup trend? **Customized Makeup:** Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows. ## The consumer insight behind the Customized Makeup trend Custom products in any area of interest are intriguing for consumers--with personalized and one-of-a-kind products and services offering an air of exclusivity. Brands that are able to make this process more accessible will cater to consumers who don't have the means to indulge in expensive custom goods. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 12, 2020 to Jul 21, 2022 - Published: Jul 29, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Makeup trend ### Personalized Beauty Consumer demand for personalized and customized beauty products, offering a unique and individualized experience. ### Innovative Packaging Brands are revamping their packaging and delivery systems to provide efficient customization and personalization services. ### AI Technology Advancements in AI-driven technologies are being used to create innovative, personalized makeup formulas and provide a seamless consumer experience. ## What the Customized Makeup trend means for industry ### For Beauty Industry Brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. ### For Technology Industry Technological advancements have made customization and personalization in beauty accessible and seamless for brands and customers alike. ### For Packaging Industry Innovative packaging and delivery systems are being implemented by beauty brands to provide efficient customization and personalization services. ## Workshop question How could your brand add an element of customization into its product/service? ## Trend signals for Customized Makeup Trend score 4.0 out of 10, from popularity 54%, activity 53%, freshness 12%. - Popularity: 54% - Activity: 53% - Freshness: 12% ## Examples of the Customized Makeup trend 7 featured examples from Nov 12, 2020 to Jul 21, 2022. - [AI Makeup Machines](https://www.trendhunter.com/trends/lip-factory-by-color-tailor): Lip Factory by Color Tailor Creates Customized Color Products On-Site (Category: Business) Implication: The Beauty and Cosmetics industry can explore AI and deep learning algorithms to provide personalized makeup solutions to customers. - [Customizable Lip Palettes](https://www.trendhunter.com/trends/lip-palette): Makeup By Mario's Master Mattes Pro Lip Palette Mixes Custom Colors (Category: Fashion) Implication: The makeup industry can leverage customizable lip palettes to offer personalized beauty options, attracting a wider range of consumers. - [Customized Color Foundations](https://www.trendhunter.com/trends/customizable-foundation): Puzzle Makeup Offers Customizable Foundations for the Perfect Fit (Category: Fashion) Implication: The cosmetics and personal care industry is being disrupted by the rise of customizable foundations, providing opportunities for brands to appeal to diverse customers and innovate… - [Premium Double-Sized Lipsticks](https://www.trendhunter.com/trends/just-b-lip-spectrum): The Just B Lip Spectrum Allows you to Create Custom Colors (Category: Fashion) Implication: The Just B Lip Spectrum is a new addition to the growing cosmetics industry that caters to diverse skin tones and customizable shades - [Bespoke 3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/make-3d-yours): Albéa Unveiled its Make 3D Yours Service for Mascara Brushes (Category: Fashion) Implication: Cosmetic companies can use 3D printing technology to offer personalized makeup brushes and other customized products, enhancing their competitive advantage. - [Color-Changing Lip Oils](https://www.trendhunter.com/trends/lip-oil-stain): Haus Laboratories' PhD Hybrid Lip Oil Stain Has a Self-Adjusting Formula (Category: Fashion) Implication: As a part of the beauty industry, incorporating innovative and transformative product offerings and emphasizing plant-based ingredients presents a strong differentiator and growth… - [Custom Magnetic Palettes](https://www.trendhunter.com/trends/doucce): Doucce Offers Consumers a Customizable Magnetic Makeup Palette (Category: Fashion) Implication: The Freematic system offers a disruptive innovation opportunity through customizable makeup palettes, magnetic packaging, and personalization in beauty products for companies in t… ## Recent trend clusters - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) - [Aroma Identity](https://www.trendhunter.com/protrends/aroma-identity) (Fashion) - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) ## Trending in Fashion - [Elevated Fall Collections](https://www.trendhunter.com/trends/astr-the-label1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)