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# Customized Crafting
Heightening engagement, kids activities are enhanced with personalized touches.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 27, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-kid-art

## Key Figures

- Trend score: 2.7/10
- Evidence articles: 4

## What is the Customized Crafting trend?

**Customized Crafting:** Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Aug 24, 2013 to Oct 11, 2014
- Published: Oct 27, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z
- Top markets: North America, Europe, Asia

## Themes within the Customized Crafting trend

### Personalized Toys

Brands are enhancing classic toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences.

### DIY Personalized Products

People are looking for ways to create their own personalized products to give as gifts or for their own use.

### Name Personalization

Personalizing products with the recipient's name is a simple yet effective tactic to better connect with the audience.

## What the Customized Crafting trend means for industry

### For Toy Industry

By offering personalized toys and enhancing classic toys with customizable features, the toy industry could reach more customers and offer unique products.

### For Arts and Crafts Industry

DIY personalized products are becoming increasingly popular, providing opportunities for the arts and crafts industry to produce personalized products and offer tutorials on how to create them.

### For Gift Industry

Personalizing gifts with the recipient's name is a simple yet effective way to offer unique and meaningful gifts, creating opportunities for the gift industry to expand its offerings.

## Trend signals for Customized Crafting

Trend score 2.7 out of 10, from popularity 38%, activity 34%, freshness 8%.

- Popularity: 38%
- Activity: 34%
- Freshness: 8%

## Examples of the Customized Crafting trend

4 featured examples from Aug 24, 2013 to Oct 11, 2014.

- [Customized Coloring Books](https://www.trendhunter.com/trends/customized-coloring-book): Instructables User PenfoldPlant Teaches People How to Make Their Own (Category: Life-Stages)
  Implication: Companies in the photo printing and publishing industry can capitalize on the trend of customized coloring books by offering specialized products and services.
- [Personalized Princess Coloring Books](https://www.trendhunter.com/trends/princess-coloring-books): Chronicle Books Allows Parents to Customize Using Kids' Names (Category: Life-Stages)
  Implication: Publishing companies can explore personalized coloring books as a disruptive innovation opportunity to captivate young readers and offer a unique product.
- [Playful Magnet Wallpaper](https://www.trendhunter.com/trends/magnetic-wallpaper): The Magnetic Wallpaper by Sian Zeng Allows Kids to Customize Their Room (Category: Life-Stages)
  Implication: The design industry can explore the development of new customizable and playful products to enhance interior spaces.
- [Custom Plush Toys](https://www.trendhunter.com/trends/Cryoow-dolls): These Customized Dolls are Made From your Little One's Artwork (Category: Art & Design)
  Implication: Toy manufacturers could leverage this trend by investing in technology that enables customized and unique products that cater to a particular child's taste.

## Recent trend clusters

- [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in Life-Stages

- [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees)
- [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones)
- [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube)
- [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules)

All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
