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# Customized Illumination
Seeking more affordable decor, consumers turn to DIY lighting solutions.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 28, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-illumination

## Key Figures

- Trend score: 4.4/10
- Evidence articles: 6

## What is the Customized Illumination trend?

**Customized Illumination:** While contemporary aesthetics continue to influence interior decor, the cost is unappealing to post-credit-crunch consumers, prompting alternative DIY approaches. Seeking affordable interior designs without sacrificing style, consumers are turning to customized sources of illumination to add personal, simple-to-make touches to practical pieces of everyday decor.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 19 to Aug 29, 2013
- Published: Apr 28, 2014
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Customized Illumination trend

### DIY Illumination

As post-credit-crunch consumers seek affordable interior decor, DIY lighting solutions have become a popular trend.

### Minimalist Design

With minimalist design techniques taking over mainstream culture, sleek and simple lighting fixtures have become popular.

### Industrial/Recycled Materials

Using industrial and recycled materials like concrete and paint chips to create lighting fixtures has become a popular trend.

## What the Customized Illumination trend means for industry

### For Home Decor

The home decor industry can capitalize on the DIY illumination trend by creating products and services that cater to the needs of post-credit-crunch consumers.

### For Design

The design industry can capitalize on the minimalist design trend by creating products that incorporate sleek and simple lighting fixtures.

### For Sustainability

The sustainability industry can capitalize on the use of industrial and recycled materials by creating products and services that promote the use of eco-friendly materials.

## Trend signals for Customized Illumination

Trend score 4.4 out of 10, from popularity 50%, activity 74%, freshness 8%.

- Popularity: 50%
- Activity: 74%
- Freshness: 8%

## Examples of the Customized Illumination trend

6 featured examples from Mar 19 to Aug 29, 2013.

- [DIY Concrete Illuminators](https://www.trendhunter.com/trends/hanging-concrete-lamp): This Hanging Concrete Lamp Will Add an Industrial Appeal to any Room (Category: Art & Design)
  Implication: Opportunity for home decor companies to create and market concrete-based lighting and decor products.
- [DIY Industrial Lighting](https://www.trendhunter.com/trends/copper-geometric-pendant-lamp): The Copper Geometric Pendant Lamp by Meg Kemner is Stylishly Easy (Category: Art & Design)
  Implication: The home goods industry has been disrupted by the trend of DIY home decor, providing an opportunity for businesses to create products that cater to the at-home crafter.
- [DIY Color Chip Lighting](https://www.trendhunter.com/trends/paint-swatch-chandelier): The Paint Swatch Chandelier Combines Crafty and Chic (Category: Art & Design)
  Implication: Home decor companies can offer DIY lighting kits to appeal to the growing trend of consumers looking to personalize their living spaces.
- [DIY Gradient Lighting](https://www.trendhunter.com/trends/ombre-pendant-lamp): The Ombre Pendant Lamp Adds a Pretty Flair to Living Spaces (Category: Art & Design)
  Implication: There is a need for cost-effective, DIY lighting options that can be customized to fit specific home decor styles.
- [Yarn-Made Lighting Solutions](https://www.trendhunter.com/trends/yarnmade-lighting-solutions): This DIY Project Utilizes Ordinary Pieces of Yarn to Create Fixtures (Category: Art & Design)
  Implication: Innovate in the home decor industry by offering affordable DIY lighting solutions.
- [Geometrically Curved Illuminators](https://www.trendhunter.com/trends/ceiling-lamp-design): Andreu Carulla Recycles Materials to Make a Ceiling Lamp Design (Category: Art & Design)
  Implication: Disruptive innovation opportunity in integrating sustainability and artistry in lighting design.

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
