# Customized Holiday Brands personalize their holiday marketing efforts to connect with consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 7, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-holiday ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Customized Holiday trend? **Customized Holiday:** Personalization is quickly becoming the benchmark of successful marketing efforts in the digital age. As a result, many brands are using social media as an avenue for personalization, creating holiday campaigns that foster familiarity and facilitate communication between consumers and brands. The holiday season is already about communion and goodwill, and campaigns that extend this feeling not only succeed in humanizing the brand, but also invite consumers to become more intimately acquainted with it. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 1, 2015 to Jan 8, 2016 - Published: Mar 7, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Holiday trend ### Personalized Marketing Brands are using social media to foster familiarity and facilitate communication between consumers and brands through personalized holiday campaigns. ### Interactive Holiday Campaigns Brands are using interactive technology to engage consumers during the holiday season and to generate social media content. ### Visual Social Media Content Brands are using high-quality visual content, such as illustrations and comic strips, to engage customers on social media platforms during the holiday season. ## What the Customized Holiday trend means for industry ### For Marketing Personalized holiday campaigns and interactive technology present disruptive innovation opportunities in traditional marketing. ### For Retail The use of personalized holiday campaigns and interactive technology can be applied to various retail industries and generate consumer engagement. ### For Artificial Intelligence & Machine Learning The use of advanced technologies in personalized holiday campaigns, such as machine learning to recommend gifts, and AI-powered chatbots, present disruptive innovation opportunities in the field. ## Workshop question As customization becomes an increasingly prevalent technique among brands, what is your business doing to stand out? ## Trend signals for Customized Holiday Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%. - Popularity: 58% - Activity: 54% - Freshness: 8% ## Examples of the Customized Holiday trend 5 featured examples from Nov 1, 2015 to Jan 8, 2016. - [Festive Fast Food Illustrations](https://www.trendhunter.com/trends/creative-instagram): McDonald's Organzied a Creative Instagram Feed for Christmas (Category: Marketing) Implication: Food and beverage can leverage humor and creativity to attract customers on social media. - [Customized Sneaker Expansions](https://www.trendhunter.com/trends/nike-id): Nike ID Comes to Canada in Time for the Holiday Season (Category: Fashion) Implication: Sports brands can capitalize on the customization boom by offering unique, personalized versions of their products. - [Interactive Holiday Campaigns](https://www.trendhunter.com/trends/festive-film): The Burberry Booth Allows Consumers to Be A Part of its Festive Film (Category: Marketing) Implication: Fashion brands can incorporate technology and interactive experiences into their campaigns to create a unique and engaging customer experience. - [Personalized Christmas Billboards](https://www.trendhunter.com/trends/christmas-advertising): This Christmas Advertising Stunt Provides Subtle Gift Hints (Category: Marketing) Implication: Personalized advertising can help retailers reach customers with targeted product recommendations, driving sales and customer loyalty. - [Pop-Up Christmas Campaigns](https://www.trendhunter.com/trends/popup-truck): Kohl's Pop-Up Truck Encourages People to Share Traditions Online (Category: Marketing) Implication: Retailers can leverage the power of social media sharing to promote their products and create engaging experiences for customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)