# Customized Health Consumers turn to personalized methods of wellness. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-health ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Customized Health trend? **Customized Health:** Consumers continue to expect customization in all aspects of their lives, including health. Taking their unique genetic makeup and personalized histories into consideration, consumers are searching for forms of diagnosis, treatment and preventative care that are tailored to them. This goes beyond personal preferences, suggesting that customization is the most effective method of ensuring long-term well-being. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 2, 2015 to Apr 20, 2016 - Published: Nov 23, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Customized Health trend ### Customized Health Consumers are seeking personalized methods of wellness, including tailored diagnosis, treatment and preventative care. ### Genetic Lifestyle Guidance Consumers are using DNA samples and genetic data to receive lifestyle guidance and customized wellness plans. ### Genetics-Revealing Apps Consumers can now access individual DNA sequencing and information for personalized lifestyle decisions. ## What the Customized Health trend means for industry ### For Healthcare Industry There is a growing need in the healthcare industry for personalized and customized treatment and preventative care. ### For Wellness Industry Customized wellness plans and personalized supplements are becoming increasingly popular in the wellness industry. ### For Genetic Testing Industry The genetic testing industry is expanding to offer more comprehensive testing and personalized consumer results. ## Workshop question What generic brand experiences can you customize to engage consumers on a more personalized level? ## Trend signals for Customized Health Trend score 4.3 out of 10, from popularity 67%, activity 55%, freshness 8%. - Popularity: 67% - Activity: 55% - Freshness: 8% ## Examples of the Customized Health trend 5 featured examples from Sep 2, 2015 to Apr 20, 2016. - [Versatile Personal Massagers](https://www.trendhunter.com/trends/muscle-massage): The Adjustable Fit Muscle Massager Offers Intuitive Tension Relief (Category: Lifestyle) Implication: The health and wellness industry can leverage the Adjustable Fit Muscle Massager to provide personalized pain relief solutions for individuals seeking alternative therapies. - [Genetic Lifestyle Guidance](https://www.trendhunter.com/trends/lifestyle-coach): The DNA Lifestyle Coach Uses AI Technology To Help You Achieve Wellness (Category: Lifestyle) Implication: The healthcare industry can leverage genetic lifestyle guidance, powered by AI, to provide personalized recommendations and improve patient outcomes. - [Customized Wellness Programs](https://www.trendhunter.com/trends/personalized-supplements): This Service Provides Personalized Supplements for Customers (Category: Lifestyle) Implication: This industry of personalized vitamins and supplements is disrupting the traditional mass-marketed industry. - [Healthy Connected Lamps](https://www.trendhunter.com/trends/eye-strain): The Philips x Xiaomi EyeCare Connected Lamp Reduces Eye Strain (Category: Lifestyle) Implication: Creating products and technology that improve overall health and wellness, with a focus on preventative measures. - [Genetics-Revealing Apps](https://www.trendhunter.com/trends/full-genome-sequencing): myGenome Makes Your Full Genome Sequencing Available via Your Smartphone (Category: Tech) Implication: The healthcare industry can leverage the data and insights from smartphone apps like myGenome to develop personalized treatment plans and proactive disease management strategies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)