# Customized Gifting Traditional gifts evolve to add a personalized element to the process. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 7, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-gifting ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Customized Gifting trend? **Customized Gifting:** Bypassing mainstream gifts for a more meaningful alternative, consumers are turning to customization techniques to add personal flair to the gifting process. Offering everything from personalized features to mix-and-match elements that take user preferences into account, this shift speaks to a growing desire for customization, especially when it comes to social gestures. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 12, 2015 to Apr 11, 2016 - Published: Dec 7, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Customized Gifting trend ### Personalized Gifts Consumers are embracing customization techniques to add personal flair to the gifting process. ### Interactive Packaging The use of interactive packaging concepts that capitalizes on consumer obsessions is becoming increasingly popular. ### Wearable Technology The integration of wearable technology in retail experiences is providing consumers with new and exciting ways to interact with brands. ## What the Customized Gifting trend means for industry ### For Gifts and Souvenirs Customized and personalized gifts have emerged as a trend, indicating a need for businesses in the gifts and souvenirs industry to offer personalization options. ### For Consumer Goods Interactive packaging concepts can help distinguish products on shelves in the competitive consumer goods industry. ### For Retail The integration of wearable technology in retail experiences can provide businesses with opportunities to create new and exciting shopping experiences. ## Workshop question If a consumer wanted to gift your product, how could you incorporate customization aspect for the receiver? ## Trend signals for Customized Gifting Trend score 4.7 out of 10, from popularity 69%, activity 64%, freshness 8%. - Popularity: 69% - Activity: 64% - Freshness: 8% ## Examples of the Customized Gifting trend 6 featured examples from Nov 12, 2015 to Apr 11, 2016. - [Customizable Lip Balm Pods](https://www.trendhunter.com/trends/eos-holiday): The eos Holiday 2015 Collection Comes with Decorative Appliques (Category: Art & Design) Implication: The eos Holiday 2015 collection's customizable lip balm pods cater to the demand for personalized beauty products, tapping into the trend of consumers seeking unique experiences i… - [Kid Art Jewelry](https://www.trendhunter.com/trends/kid-art-jewelry): Etsy Shop CaitlynMinimalist Turns Children's Drawings into Pendents (Category: Life-Stages) Implication: The trend of customizable and personalized jewelry pieces with meaning and sentimental value, like CaitlynMinimalist's art jewelry, offers opportunities for disruption in the trad… - [Festive Cookie Countdowns](https://www.trendhunter.com/trends/christmas-advent): This Christmas Advent Calendar Surprises with a Fortune Cookie Each Day (Category: Lifestyle) Implication: Cracking Cookies' advent calendar adds innovation to the food and beverage industry, by incorporating personalized fortunes and non-traditional treats. - [Custom Mother's Day Experiences](https://www.trendhunter.com/trends/mothers-day-experience): Molton Brown Hosted In-Store Mother's Day Events Across the UK (Category: Marketing) Implication: The retail industry can explore incorporating wearable technology and interactive elements like photo booths to enhance customer experiences and drive sales. - [Hidden Jewelry Candles](https://www.trendhunter.com/trends/holiday-votive): The Secret Jewels Holiday Votives Hide a Luxe Wearable Within the Wax (Category: Fashion) Implication: The Candle Industry can benefit from incorporating hidden jewelry into their products, appealing to a wider demographic of consumers with a new feature. - [Custom Cereal Boxes](https://www.trendhunter.com/trends/personalized-packaging): This Holiday, Kellogg's is Creating Personalized Packaging for Consumers (Category: Lifestyle) Implication: Food and beverage companies can explore personalized packaging options to enhance consumer engagement and loyalty. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)