# Customized Festival Brands are customizing their products to appeal to festival-goers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-festival ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Customized Festival trend? **Customized Festival:** Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 4, 2013 to Sep 1, 2015 - Published: Mar 26, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Festival trend ### Customized Festival Products Brands are customizing their products and services to easily integrate into this new summer ritual of festivals. ### Innovative Packaging for Festivals Innovative packaging for wine, beer and other beverages is becoming more popular for festival goers. ### Specialized Festival Merchandise Music festivals such as Osheaga or Comic Con are creating specialized merchandise such as card holders, keyrings, makeup kits and wallets for those looking to travel in style to these events. ## What the Customized Festival trend means for industry ### For Event Management Event management companies can develop customized products and services for music festivals and other large scale events. ### For Beverage Packaging Beverage packaging companies can innovate and create products that make carrying beverages easier for festival-goers. ### For Fashion and Clothing Fashion and clothing companies can create specialized merchandise for festival-goers to wear at music festivals such as Osheaga or Comic Con. ## Trend signals for Customized Festival Trend score 2.3 out of 10, from popularity 30%, activity 31%, freshness 8%. - Popularity: 30% - Activity: 31% - Freshness: 8% ## Examples of the Customized Festival trend 6 featured examples from Aug 4, 2013 to Sep 1, 2015. - [Beer-Carrying Bike Clasps](https://www.trendhunter.com/trends/bike-frame-clasp): This Bike Frame Clasp Allows for Easy Transportation (Category: Lifestyle) Implication: The beer-carrying bike frame clasp and adjustable strap technology present disruptive innovation opportunities in the bicycle accessories industry, targeting beer enthusiasts, com… - [Beer-Carrying Frisbees](https://www.trendhunter.com/trends/frisbee-and-beer): 'Frisbeer' is a Packaging Concept That Combines Frisbee and Beer (Category: Lifestyle) Implication: The packaging industry can explore new frisbee-carrying concepts to offer unique experiences and increase product functionality. - [Festival-Ready Wine Packaging](https://www.trendhunter.com/trends/niner-wine): Niner Wine is Set to Take to the Party in Style (Category: Lifestyle) Implication: Opportunity for wine packaging companies to develop innovative designs that cater to festival-goers and individuals looking for discreet drink options. - [Music Fest Leather Goods](https://www.trendhunter.com/trends/m0851-osheaga): The m0851 Osheaga Collection Brings Luxe Merchandise to Visitors (Category: Fashion) Implication: Music festival organizers can explore partnerships with fashion brands to create exclusive merchandise collections, enhancing their brand image and generating additional revenue s… - [Science Fiction Concert Branding](https://www.trendhunter.com/trends/only-connect-festival): Non-Format Creates the Identity for the Only Connect Festival (Category: Marketing) Implication: Music festival organizers can explore the use of science fiction themes in their branding to create a unique and innovative festival experience. - [Comic-Con Superhero Beers](https://www.trendhunter.com/trends/brooklyn-defender): The Brooklyn Defender is a Limited Edition Brew for NYC Comic-Con (Category: Marketing) Implication: Craft breweries can capitalize on the trend of limited edition beers and collaborative branding to differentiate themselves in a crowded market. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)