# Customized Drive A desire for heightened experiences prompts more individualized in-car apps. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 3, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-drive ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Customized Drive trend? **Customized Drive:** While technological integration offers convenience, automation can become predictable. Adding exclusivity to the ordinary, customizable apps allow drivers to adjust navigation, control security features, and even the car itself, combining the efficiency of technology with a desire to maintain individuality. ## At a Glance - Evidence: 4 featured examples - Articles from: May 30 to Oct 28, 2015 - Published: Jun 3, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Drive trend ### Customizable Automotive Apps Consumers seek customizable in-car apps to personalize their driving experience. ### On-Demand Services On-demand fuel apps and customization programs are deploying a successful business model among consumers who value convenience. ### Connected Car Devices Connected car devices allow consumers to access new functions and extend the lifespan of older vehicles. ## What the Customized Drive trend means for industry ### For Automotive Industry The automotive industry should develop more customizable tech integration to enhance the individual driving experience. ### For On-Demand Service Industry The on-demand service industry should explore other markets that prioritize convenience, such as the fuel delivery market. ### For Smart Device Industry The smart device industry has a lucrative opportunity to develop more connected car devices that can provide more features in older vehicles. ## Trend signals for Customized Drive Trend score 3.4 out of 10, from popularity 54%, activity 41%, freshness 8%. - Popularity: 54% - Activity: 41% - Freshness: 8% ## Examples of the Customized Drive trend 4 featured examples from May 30 to Oct 28, 2015. - [Auto Upgrade Apps](https://www.trendhunter.com/trends/old-vehicle): This Connected Device Can Help Consumers Upgrade an Old Vehicle (Category: Autos) Implication: Opportunity for companies to offer upgrade services for older vehicles using connected devices that can provide access to high-tech features. - [Automobile Social Media Apps](https://www.trendhunter.com/trends/social-media-app): The Meople.Connector App Brings Social Media Into Ford Drivers' Cars (Category: Autos) Implication: Disruptive innovation opportunity: Integrate social media apps with car manufacturers' systems to enhance in-car connectivity and offer unique features to drivers. - [On-Demand Fuel Apps](https://www.trendhunter.com/trends/gas-delivery): This Gas Delivery App Lets Users Refuel Without Leaving Their Driveways (Category: Tech) Implication: Disruptive innovation opportunity: Develop a fuel delivery service that provides on-demand fuel to customers' desired locations, eliminating the need for them to travel to gas sta… - [Anti-Theft Vehicle Apps](https://www.trendhunter.com/trends/my-wheels): Crime Stoppers' My Wheels Warns Drivers in Areas Where Theft is Prevalent (Category: Autos) Implication: Disruptive innovation opportunity: Innovate in the mobile app development space to create more advanced and user-friendly vehicle safety and community-driven reporting apps. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)