# Customized Cuisine Food consumption gets a hyper-personalized overhaul. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 28, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-cuisine ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Customized Cuisine trend? **Customized Cuisine:** Catering to a consumer desire for customization, cuisine is becoming hyper-personalized to further satisfy consumers looking for a way to express themselves. This novel approach to cuisine adds another level of intrigue for consumers to satiate a need for both visual and palate stimulation. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8, 2013 to May 23, 2014 - Published: Jul 28, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Customized Cuisine trend ### Hyper-Personalization Food industry is taking a more personalized approach to satisfy consumers’ need for visual and palate stimulation. ### Social Media Integration Brands are introducing social media for immediate, real-time results for customers and higher brand exposure. ### Laser Engraving Technology Custom engraved products using laser technology are becoming increasingly popular, allowing consumers the ability to personalize their belongings. ## What the Customized Cuisine trend means for industry ### For Food and beverage Creating a more personalized experience for consumers in food and beverage industry by integration of tech and personalization ### For Retail and e-commerce Laser engraving and customizing products is disrupting the retail industry as consumers are looking to own unique, personalized items. ### For Social media marketing Creating more personalized marketing campaigns by integrating social media technology. ## Trend signals for Customized Cuisine Trend score 4.9 out of 10, from popularity 76%, activity 63%, freshness 8%. - Popularity: 76% - Activity: 63% - Freshness: 8% ## Examples of the Customized Cuisine trend 4 featured examples from Dec 8, 2013 to May 23, 2014. - [Customized Culinary Rolling Pins](https://www.trendhunter.com/trends/engraved-rolling-pin): These Engraved Rolling Pins Bring an Individual Touch to Baking (Category: Art & Design) Implication: Manufacturers and retailers of culinary tools and equipment can create customized products with the latest technology—such as laser engraving—to boost sales and meet customer dema… - [Customized Electronic Coffee Cups](https://www.trendhunter.com/trends/electronic-coffee-cup): This E-Ink Coffee Cup Personalizes Your Coffee Drinking (Category: Lifestyle) Implication: The coffee industry can explore disruptive innovation by incorporating technology into coffee cups to create unique experiences for consumers. - [Customizable Cookie Messages](https://www.trendhunter.com/trends/send-cookie-gifts): Japan's Cookie Mail is a Delicious Way to Send Cookie Gifts (Category: Lifestyle) Implication: Disruptive innovation opportunity in the food gifting industry by offering customizable and personalized cookie messages for different occasions. - [Customized Cookie Lounges](https://www.trendhunter.com/trends/oreo-trending-vending-lounge): The Oreo Trending Vending Lounge Serves up Food for Thought (Category: Marketing) Implication: Innovative vending machines with real-time customization and social media integration can disrupt the traditional food and beverage industry, creating more engaging and interactiv… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)