# Customized Cannabis Custom cannabis products and doses are made for specific purposes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 13, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-cannabis ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Customized Cannabis trend? **Customized Cannabis:** Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis. ## The consumer insight behind the Customized Cannabis trend The continued popularity of legal cannabis has resulted in more consumers experimenting with the plant in order to receive its psychoactive or health benefits. The "legitimization" of this space hasn't fully shaken some demographics' uncertainty about it, and so specialized doses and medicinal forms of delivery are able to establish trust with those who are new to the substance. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 30, 2020 to Jan 13, 2021 - Published: Jan 13, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Customized Cannabis trend ### Customized Cannabis Products Customized cannabis products are helping people find ideal doses for their specific needs, and establishing trust with new users. ### Emphasis on Flavor Brand offerings with service or features that help consumers find their preferred taste in cannabis and cannabinoids. ### Personalized Support Brands that offer personalized dosage and support to ensure ideal CBD and cannabinoid routines for each consumer. ## What the Customized Cannabis trend means for industry ### For Cannabis and CBD Customized products with varying doses and delivery methods can be used to cater to new users and niche markets. ### For Food and Beverage industry Cannabis and CBD can be incorporated into food and beverage products to provide consumers with personalized experiences. ### For Genetic Engineering Industry Collaboration between high-profile geneticists, food scientists, agronomists, and engineers to develop innovative cannabinoid products. ## Workshop question How is your brand working to establish trust among customers? ## Trend signals for Customized Cannabis Trend score 3.6 out of 10, from popularity 51%, activity 47%, freshness 9%. - Popularity: 51% - Activity: 47% - Freshness: 9% ## Examples of the Customized Cannabis trend 4 featured examples from Jan 30, 2020 to Jan 13, 2021. - [Personalized CBD Services](https://www.trendhunter.com/trends/equilibria): Equilibria Demystifies CBD with Custom Routines & Dosage Specialists (Category: Lifestyle) Implication: Equilibria's personalized CBD routines and dosage specialist services are a disruptive innovation opportunity for the growing cannabis industry. - [Personalized CBD Subscription Boxes](https://www.trendhunter.com/trends/cure-crate): Cure Crate Sends Subscribers the Best CBD Products for Them (Category: Lifestyle) Implication: Opportunity for e-commerce companies to incorporate personalization technology and data analysis to enhance customer experience. - [Customizable Cannabinoid Product Line-Ups](https://www.trendhunter.com/trends/cannabinoid-product): Socati Boasts Custom Ratios of CBD, CBG, CBN, and More (Category: Business) Implication: CBD products brands can use customizable cannabinoid ratios to differentiate themselves in a crowded marketplace. - [Flavor-Focused Cannabis Sites](https://www.trendhunter.com/trends/cannabis-taste): 7ACRES Helps People Find Their Cannabis Taste Preferences (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new strains with unique flavor profiles to cater to diverse taste preferences of consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)