# Customized Campaigning Using social media apps to create extremely personal marketing messages. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 30, 2012, updated Aug 1, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-campaigning ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Customized Campaigning trend? **Customized Campaigning:** Facebook is an advertising platform that brands today simply can't ignore, and it's helping marketers in more ways than one. While the privacy issue still exists, many young consumers are not hesitant to share their personal profile information with brands; in response, brands are using social media apps to snatch up a person's Facebook Timeline information to create extremely customized campaigns that range from quirky musicals to custom fragrances. Recently, a site called 'Take This Lollipop' even spotlighted the potential dangers of readily sharing personal information with social media apps by, ironically, asking visitors to share their Facebook information. Regardless, customizing campaigns in this way is allowing brands to hyper-target and reach their customers in an unprecedented way. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 20, 2011 to Jul 30, 2012 - Published: Jul 30, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Customized Campaigning trend ### Customized Campaigns Brands are using social media apps to snatch up a person's Facebook timeline information to create extremely customized campaigns. ### Interactive Experiences Interactive music videos, campaigns, and microsites reward users and personalize content based on Facebook data, offering a new and engaging way to interact with brands and celebrities. ### Personalized Fragrances DKNY Scent Finder app is a new tool that uses Facebook to ask you a series of questions, assuming that the person for whom you are buying a fragrance is someone other than yourself, to help you choose the right scent. ## What the Customized Campaigning trend means for industry ### For Social Media Marketing Brands can hyper-target and reach their customers in an unprecedented way by using customized campaigns through social media platforms. ### For Digital Advertising Interactive social experiences and content using Facebook data offer new and creative ways to engage with customers via digital advertising. ### For Fragrance Industry Personalized fragrance tools using Facebook data, like DKNY Scent Finder, offer a new way to choose the right scent for yourself or someone else. ## Trend signals for Customized Campaigning Trend score 2.6 out of 10, from popularity 38%, activity 33%, freshness 8%. - Popularity: 38% - Activity: 33% - Freshness: 8% ## Examples of the Customized Campaigning trend 6 featured examples from Oct 20, 2011 to Jul 30, 2012. - [Social Network Horror Films](https://www.trendhunter.com/trends/take-this-lollipop): 'Take This Lollipop' Turns Facebook Into a Stalker Flick (Category: Pop Culture) Implication: Developing scary and innovative movies, television shows, and digital experiences that capitalize on the current interest in personalized, data-driven storytelling and interactive… - [Romantic Song Creators](https://www.trendhunter.com/trends/heineken-serenade-app): Show a Special Someone You Care With the Heineken Serenade App (Category: Lifestyle) Implication: Innovative ideas for beverage brands to enhance their marketing efforts and engage with consumers in unique ways. - [Custom Fragrance Tools](https://www.trendhunter.com/trends/dkny-scent-finder): DKNY Scent Finder Helps You Find the Perfect Perfume (Category: Fashion) Implication: The beauty industry will benefit from custom fragrance tools and scent recommender apps, as they add value to the consumer experience and increase customer engagement. - [Interactive Fantasy Contests](https://www.trendhunter.com/trends/welcome-to-rekall): The 'Welcome to Rekall' Site Offers Users an Experiential Journey (Category: Pop Culture) Implication: Brands can employ interactive and experiential marketing strategies to engage consumers and offer rewards. - [Customized Chorusing Cartoons](https://www.trendhunter.com/trends/intel-me-the-musical): Intel 'Me The Musical' App Creates a Personal Video Using Facebook (Category: Tech) Implication: Opportunities exist for marketing professionals to create more engagement by leveraging customer's social media profiles. - [Interactive Song Experiences](https://www.trendhunter.com/trends/mndr-music-video): MNDR Music Video Can Be Personalized Via Your Facebook Data (Category: Marketing) Implication: Bands and musicians can benefit from interactive and personalized music videos to differentiate themselves in a highly competitive market and better engage fans. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)