# Customized Beverage At-home beverage receives a multi-functional overhaul. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 25, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customized-beverage ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Customized Beverage trend? **Customized Beverage:** Multi-functional, smart appliances offer people the chance to not only make, but also customize, products they would normally purchase outside of the home. These devices ultimately offer a high-tech method of production that allows consumers to feel in control of the creation of their own goods, and also speaks to customization in the digital age. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 30, 2014 to Oct 26, 2015 - Published: Nov 25, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customized Beverage trend ### Smart, multi-functional appliances The rise of smart, multi-functional appliances offers consumers the chance to create and customize products outside of the home with a high-tech method of production that promotes personal control and customization. ### Simplified and custom beverage-making Beverage-making tools that are simple and allow for personalization through fixed ratios or customization tools, such as coffee brewers, cocktail makers, and custom barrique wine bottles, have become popular as consumers seek to recreate coffeehouse and bar experiences at home. ### Efficiency and portability Efficient and portable devices like single-serve coffee brewers, handheld soda makers, and compact espresso machines are on trend as more consumers opt for smaller appliances that can be easily stored and taken on-the-go. ## What the Customized Beverage trend means for industry ### For Home Appliance Home appliance manufacturers can leverage the smart appliance trend to develop simple, multi-functional devices that empower consumers to create and customize products outside of commercial settings. ### For Hospitality Hospitality establishments can utilize beverage-making innovations to create customized and unique beverage experiences for their customers, and expand into retail or franchise operations that promote take-home versions of their drinks. ### For Food and Beverage Food and beverage businesses can incorporate portable and efficient beverage-making devices into their operations, as well as tap into the desire for simplified and customizable drinks to create and market unique beverage products. ## Workshop question Is there a new product or service your brand can offer that allows consumers to create a customizable commodity? ## Trend signals for Customized Beverage Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%. - Popularity: 55% - Activity: 48% - Freshness: 8% ## Examples of the Customized Beverage trend 6 featured examples from Oct 30, 2014 to Oct 26, 2015. - [Simplified Cocktail Tools](https://www.trendhunter.com/trends/cocktail-measures): The PANCH Cocktail Key Makes It Easy to DIY Classic Cocktails at Home (Category: Lifestyle) Implication: Home barware companies can leverage the Cocktail Key as a tool for simplified and accessible cocktail making for consumers. - [Aging Oak Wine Bottles](https://www.trendhunter.com/trends/customizable-wine): This Customizable Wine Bottle Mimics the Effect of Aging Wine in Barrels (Category: Art & Design) Implication: The wine and spirits industry can benefit from offering customizable aging products to consumers. - [Handheld Soda Makers](https://www.trendhunter.com/trends/fizzini): The 'Fizzini' Lets You Make Carbonated Drinks at Home with One Compact Device (Category: Art & Design) Implication: The portable and compact design of the 'Fizzini' presents opportunities for innovative home appliance solutions. - [Custom Coffee Brewers](https://www.trendhunter.com/trends/home-coffee-maker): The Arist Home Coffee Maker and App Give You Increased Control and Quality (Category: Art & Design) Implication: The combination of coffee brewing technology and smartphone integration creates disruptive innovation opportunities for smart home appliances industry. - [Bitter-Free Coffee Brewers](https://www.trendhunter.com/trends/icoffee-opus): The 'iCoffee Opus' Works with Any K-Cup to Make Bitter-Free Java (Category: Lifestyle) Implication: Coffee machine manufacturers have the opportunity to create versatile brewing machines that are compatible with any K-cup brand, increasing market demand. - [Custom Coffee Machine Panels](https://www.trendhunter.com/trends/pixie-clips): The Nespresso Pixie Clips Allow Consumers to Customize Their Brewers (Category: Lifestyle) Implication: Manufacturers in the appliance industry who offer options for customization to their products have a chance to stand out in the market and attract more customers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)