# Customizable Brew A desire for customization prompts consumers to adjust ordinary beverage flavors. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 17, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/customizable-brew ## Key Figures - Trend score: 3.5/10 - Evidence articles: 9 ## What is the Customizable Brew trend? **Customizable Brew:** As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption. ## At a Glance - Evidence: 9 featured examples - Articles from: Mar 27, 2013 to Apr 16, 2015 - Published: Apr 17, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Customizable Brew trend ### Customization of Beverages The trend of customization of everyday indulgences, such as beverages, reflects the need for individuality and exotic yet cost-effective methods of consumption. ### DIY Cocktails The rise of DIY tutorials for cocktail creations satisfies the need for personal expression and experimentation in a fun and unique way. ### Fusion of Childhood and Adulthood The trend of infusing a sense of nostalgia with adult pleasures, such as booze, creates a playful and unique way of consuming traditional foods and drinks. ## What the Customizable Brew trend means for industry ### For Food and Beverage The food and beverage industry can explore customization as a trend to attract customers and offer a unique experience. ### For DIY and Craft Industries The DIY and craft industries can take advantage of the trend of DIY cocktails to offer tutorials and creative classes to those interested in trying something new. ### For Alcohol and Entertainment The alcohol and entertainment industry can explore the trend of infusing childhood memories with adult pleasures to offer playful and creative experiences to customers. ## Trend signals for Customizable Brew Trend score 3.5 out of 10, from popularity 47%, activity 51%, freshness 8%. - Popularity: 47% - Activity: 51% - Freshness: 8% ## Examples of the Customizable Brew trend 9 featured examples from Mar 27, 2013 to Apr 16, 2015. - [DIY Marshmallow Candy Vodka](https://www.trendhunter.com/trends/candy-vodka): These DIY Instructions Let You Make Your Own Easter Peep Candy Vodka (Category: Lifestyle) Implication: Opportunity for companies in the food and beverage industry to create pre-packaged DIY candy-infused alcohol kits. - [Booze-Infused Fruit Shooters](https://www.trendhunter.com/trends/strawberry-margarita-jello-shooters): The DIY Strawberry Margarita Jello Shooters are Fun and Easy (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of alcohol-infused snacks to create new product lines and expand their offerings. - [DIY Candy Cane Shooters](https://www.trendhunter.com/trends/peppermint-shot): These Edible Peppermint Shot Glasses are Made Using Red and White Candies (Category: Lifestyle) Implication: Disruptive innovation potential in the food and beverage industry by introducing new and creative ways to serve drinks. - [DIY Floral Ice Cubes](https://www.trendhunter.com/trends/design-sponge-blog): The 'Design Sponge' Blog Shows How to Spice up Your Summer Drinks (Category: Lifestyle) Implication: The food and beverage industry can take advantage of the DIY floral ice cubes trend by offering ready-made kits or premade ice cubes with a variety of dried flowers, targeting con… - [Boozy Childhood Drinks](https://www.trendhunter.com/trends/fruit-koolaid): This Fruit Kool-Aid Vodka Beverage is Ideal for Nostalgic Adults (Category: Lifestyle) Implication: The beverage industry can tap into the trend of creating adult versions of childhood drinks using innovative flavor combinations and presentation techniques. - [DIY Glowing Atmospheric Cocktails](https://www.trendhunter.com/trends/glow-in-the-dark-juice): This Recipe Makes Intoxicating Glows in the Dark Juice (Category: Lifestyle) Implication: Beverage companies can develop new drink options that incorporate visual effects, attracting customers seeking novel experiences. - [Boozy Ginger Cocktails](https://www.trendhunter.com/trends/ginger-cocktail): This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne (Category: Lifestyle) Implication: There is an opportunity for businesses in the food and beverage industry to explore creating and selling homemade ginger beer and spicy cocktails. - [Yam Tea Lattes](https://www.trendhunter.com/trends/sweet-potato-latte): Little Leopard Book's Sweet Potato Latte is a Hearty Cold Weather Drink (Category: Lifestyle) Implication: Coffee shops can incorporate root vegetable lattes into their menu offerings and promote them as a unique and seasonal alternative to pumpkin spice lattes. - [Cookie-Flavored Shots](https://www.trendhunter.com/trends/girl-scout-cookie-shots): These Girl Scout Cookie Shots Cover Four Different Dessert Varieties (Category: Lifestyle) Implication: New, unique, and innovative alcohol flavors can give companies a competitive edge and attract new customers. ## Recent trend clusters - [Dessert Pour](https://www.trendhunter.com/protrends/liquid-treats1) (Lifestyle) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)