# Custom Supplements Brands arrange for customized vitamin and supplements for consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 2, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/custom-supplements ## Key Figures - Trend score: 5.8/10 - Evidence articles: 12 ## What is the Custom Supplements trend? **Custom Supplements:** Health brands are prioritizing customization by offering supplements that are specific to individual customers' needs and preferences. These specifications occur in everything from branding to formulas. ## The consumer insight behind the Custom Supplements trend As more consumers prioritize "wellness," fewer are satisfied with the generic, one-size-fits-all approach to branding, ingredients and formulations that most brands offer. Brands that offer customization are able to attract loyal customers committed to their health, and better stand out in an expanding market. ## At a Glance - Evidence: 12 featured examples - Articles from: Oct 19, 2020 to Jan 9, 2024 - Published: Oct 2, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Custom Supplements trend ### Customized Supplements Health brands are personalizing formulas and branding to appeal to consumers looking for personalized nutrition. ### Precision Nutrition Consumers are increasingly looking to precision nutrition platforms and services for personalized recommendations based on individual health goals and genomic make up. ### Streamlined Wellness Services like personalized vitamins, gut health tests and prebiotics are helping consumers achieve wellness goals in a confusing and saturated market. ## What the Custom Supplements trend means for industry ### For Health and Wellness Brands in the health and wellness industry can focus on personalization by offering supplements and formulas customized to individual consumers' needs. ### For Genetic Testing and Analysis Companies that offer genetic testing and analysis related to personalized nutrition can explore the potential for customization and precision nutrition recommendations. ### For E-Commerce and Subscription Services Online businesses in e-commerce and subscription services can explore the potential for offering personalized vitamins and nutrition supplements delivered directly to consumers' doors. ## Workshop question What change would help your brand better compete in its market? ## Trend signals for Custom Supplements Trend score 5.8 out of 10, from popularity 81%, activity 72%, freshness 20%. - Popularity: 81% - Activity: 72% - Freshness: 20% ## Examples of the Custom Supplements trend 12 featured examples from Oct 19, 2020 to Jan 9, 2024. - [Customizable Kids Gummies](https://www.trendhunter.com/trends/meology-kids): Shaklee's Meology Kids Delivers Personalized Daily Support (Category: Lifestyle) Implication: Opportunity for innovation in the health and wellness industry to provide personalized and allergen-free supplements for kids. - [Personalized Vitamin Prescriptions](https://www.trendhunter.com/trends/personalized-vitamins-1): Personalized Vitamins are the Future of Wellness for Boomers (Category: Lifestyle) Implication: The wellness industry can take advantage of personalized vitamin supplements to offer customized product solutions to consumers with unique needs. - [Personalized Dietary Supplements](https://www.trendhunter.com/trends/personalized-nutrition): lemonbox Offers Personalized Nutrition and Fitness Supplements (Category: Lifestyle) Implication: Tap into the health and wellness industry by providing personalized nutrition and supplements. - [Personalized Seven-Layer Gummies](https://www.trendhunter.com/trends/smart-gummies): Elo's Smart Gummies are 3D-Printed from 389 Million Combinations (Category: Lifestyle) Implication: Elo Smart Gummies disrupt the nutritional supplements industry by providing a personalized and convenient alternative to traditional pills. - [Precise Nutritional Recommendation Platforms](https://www.trendhunter.com/trends/viome): Viome Decodes Your Gut Microbiome Health and More (Category: Lifestyle) Implication: The health and wellness industry can benefit from providing personalized solutions that address underlying health concerns. - [Oral Health Test Kits](https://www.trendhunter.com/trends/health-solution-bundle): Viome's Oral Health Solution Bundle Delivers Personalized Care (Category: Lifestyle) Implication: Viome's Oral Health Solutions bundle is part of the health and wellness industry, offering personalized oral care. - [Tailor-Made Daily Vitamins](https://www.trendhunter.com/trends/daily-vitamins-1): VYVO's Nurtrapak Personalized Supplements are Science-Backed (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce personalized supplements as a new approach to preventive healthcare. - [Tailor-Made Protein Supplements](https://www.trendhunter.com/trends/gainful): Gainful Offers Custom ProteinvMixes That Align With Fitness Foals (Category: Lifestyle) Implication: The health and wellness industry can leverage personalized protein mixes aligned with customer's specific goals to create a more engaging customer experience and capitalize on the… - [Personalized Skin Supplements](https://www.trendhunter.com/trends/neutrogena-1): Neutrogena Launches Personalized Vitamin Supplements with Nourished (Category: Lifestyle) Implication: Customized and personalized supplements have the potential to disrupt the supplement industry by offering a unique product experience specifically tailored to each consumer. - [Custom Gut Health Supplements](https://www.trendhunter.com/trends/thryve): Thryve Offers Customized Probiotics and Food Recommendations (Category: Lifestyle) Implication: Healthtech companies can leverage AI and at-home testing technologies to create personalized gut health solutions. - [Custom-Blended Daily Vitamins](https://www.trendhunter.com/trends/orig3n): Orig3n's Vitamins are Personalized Based on One's Genetic Makeup (Category: Lifestyle) Implication: The health and wellness industry can capitalize on personalized vitamins by offering customized vitamin blends to meet individuals' unique nutritional needs, resulting in improved… - [Personalized Daily Vitamins](https://www.trendhunter.com/trends/customivite): CustomVite Delivers a 3-Month Supply of Custom Vitamins to One's Door (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing customizable wellness solutions to meet individual needs and preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)