# Custom Pet Brands are offering increasingly customized products for people's pets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 29, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/custom-pet ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Custom Pet trend? **Custom Pet:** Technology and streamlined services have entered the pet industry in the last few years, and this permeance has inevitably brought out products, services and apps that are customized to the individual needs of pets and their owners. Pet care becomes increasingly personal as brands try to assuage consumer guilt, since in recent years the work-life balance has skewed heavily in the favor of the latter -- at times leaving responsibilities like focused pet care behind. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 5, 2016 to Sep 20, 2017 - Published: Sep 29, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Custom Pet trend ### Customized Pet Products Brands are catering to the individual needs of pets and their owners with customized pet products, such as food, treats and subscription boxes. ### Pet Fitness & Tracking Developers are launching fitness trackers and smart collars that enable pet owners to monitor their pet's activity and receive real-time updates. ### Pet Subscription Services Pet subscription services are becoming increasingly popular as they offer a convenient and affordable way for pet owners to receive personalized nutrition plans and tailored treats for their pets. ## What the Custom Pet trend means for industry ### For Pet Food Customized pet food services, subscription boxes, and nutrition plans are disrupting the pet food industry and creating new opportunities for innovation. ### For Technology Innovations in technology, such as pet fitness trackers and smart collars, are advancing the pet industry and creating new possibilities for pet owners. ### For E-commerce Pet subscription services and customized pet product deliveries are redefining the e-commerce industry, providing pet owners with easy and convenient options for pet care. ## Workshop question How can your brand use customization and focused services to better appeal to its consumers? ## Trend signals for Custom Pet Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%. - Popularity: 65% - Activity: 57% - Freshness: 8% ## Examples of the Custom Pet trend 6 featured examples from Sep 5, 2016 to Sep 20, 2017. - [Kitty Fitness Trackers](https://www.trendhunter.com/trends/petmio): PetMio's Collar and Bowl Help Owners Track Their Pets' Activity (Category: Lifestyle) Implication: The pet tech industry can leverage PetMio's smart pet trackers and smart food bowls to offer innovative solutions for pet owners. - [Smart Pet Trackers](https://www.trendhunter.com/trends/the-paby): The Paby Provides Pet Owners With Real-Time Pet Updates (Category: Lifestyle) Implication: Smart pet trackers like Paby are disrupting the pet safety industry by helping pet owners keep their pets safe while allowing the pets to have more freedom. - [Customized Pet Subscriptions](https://www.trendhunter.com/trends/pawtree): pawTree Connects Pet Parents to Tailored Nutrition Plans (Category: Lifestyle) Implication: PawTree's customized nutrition plans have the potential to disrupt the traditional pet food industry by offering all-natural and personalized options. - [Cat Treat Subscription Boxes](https://www.trendhunter.com/trends/kitnipbox): The KitNipBox Provides Cat Owners with Feline-Friendly Treats (Category: Lifestyle) Implication: The pet food and treat industry can benefit from the trend of customizable subscription boxes, allowing for an easy and affordable way to provide pet owners with ongoing access to… - [Customized Dog Food Subscriptions](https://www.trendhunter.com/trends/dog-food-subscription): NomNomNow Delivers Dog Food Based on a Pet's Breed and Weight (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the pet food industry by creating customized meal plans using fresh, natural ingredients. - [Customized Dog Food Deliveries](https://www.trendhunter.com/trends/customized-dog-food): The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food (Category: Lifestyle) Implication: Pet food manufacturers can disrupt the market by offering customized, nutrient-rich pet food options that cater to individual pet needs and by providing transparent and informativ… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)