# Custom Dye Men's hair-coloring products and kits are now more advanced and customized. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 13, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/custom-dye ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Custom Dye trend? **Custom Dye:** Men's hair-coloring kits are becoming more modernized and prioritizing innovative functions, with everything from customized hair dye kits to hair dye applications that only take ten minutes to work. ## The consumer insight behind the Custom Dye trend For time or money-strapped consumers, personal care can't always involve luxurious in-store pampering experiences. However, it's still important to most consumers that their personal upkeep, whether that's in beauty, skin and hair care, or health, is prioritized by brands. Thus, consumers seek out accessible but innovative formulas, products and services that help them achieve their goals when it comes to personal maintenance. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 3 to Oct 13, 2020 - Published: Oct 13, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Custom Dye trend ### Custom hair coloring kits Consumers seek out accessible but innovative formulas, products, and services that help them achieve their goals when it comes to personal maintenance. ### 10-minute hair coloring Brands create innovative hair coloring products that are convenient for time-strapped consumers. ### Personalized hair coloring Brands offer a personalized hair coloring experience to cater to the unique needs of consumers. ## What the Custom Dye trend means for industry ### For Personal Care Consumers seek accessible but innovative formulas, products, and services that help them achieve their goals when it comes to personal maintenance. ### For Hair Care Innovative hair coloring products that are convenient and personalized are changing the game for haircare brands. ### For Fashion and Beauty As men's beauty and fashion continue to evolve, brands are adjusting by creating custom, personalized, and convenient products for consumers. ## Workshop question How is your brand prioritizing accessibility for its customers? ## Trend signals for Custom Dye Trend score 3.7 out of 10, from popularity 53%, activity 47%, freshness 9%. - Popularity: 53% - Activity: 47% - Freshness: 9% ## Examples of the Custom Dye trend 4 featured examples from Mar 3 to Oct 13, 2020. - [Brush-Shaped Dye Applicators](https://www.trendhunter.com/trends/hair-and-beard-color): Cremo Hair & Beard Color Offers a "No Mix, No Mess" Solution for Men (Category: Fashion) Implication: Cremo's hair & beard color products cater to men's grooming needs. - [Customized Men's Hair Colors](https://www.trendhunter.com/trends/at-home-hair-color): Colorsmith's At-Home Hair Color Experience Supports Gray Reduction (Category: Fashion) Implication: An emerging market for customized men's hair color products, providing options beyond traditional boxed dyes or salon visits. - [Custom Men's Haircoloring Kits](https://www.trendhunter.com/trends/colorco): Color&Co's Personal Kits Make At-Home Hair Transformations Easy (Category: Fashion) Implication: The beauty and personal care industry can leverage the trend of personalized beauty products like Color&Co's haircoloring kits to offer customized solutions to consumers and creat… - [10-Minute Men's Hair Colors](https://www.trendhunter.com/trends/hair-color-for-men): Mr. Hair Color for Men Touches Up Head Hair & Beards (Category: Fashion) Implication: Opportunity for disruptive innovation in the hair care industry by introducing innovative hair color products for men that are easy to use and deliver exceptional results. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)