# Specialized Sustenance QSR brands develop ordering systems that deliver personalized menu items. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/custom-convenience ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Specialized Sustenance trend? **Specialized Sustenance:** Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 16, 2014 to Jan 7, 2016 - Published: Jun 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Specialized Sustenance trend ### Customized Quick-Service Menus The growth of bespoke maker culture drives individualistic foodie features, especially among consumers familiar with the spread of maker culture. ### Personalized Menu Items Ordering systems that provide customized, made-to-order menu items add to the already appealing nature of Quick Service Restaurants. ### Chef-Crafted Fast Food Options Fast food chains are beginning to offer chef-crafted and customizable items on their menus. ## What the Specialized Sustenance trend means for industry ### For Food and Beverage The food industry is being disrupted by the rise of personalized and customized menu options. ### For Robotics and Automation Robotics and automation are being used to create custom and personalized experiences within the food service industry. ### For Technology and Software The growth of mobile applications and ordering kiosks in the fast food industry is disrupting traditional in-store ordering processes. ## Workshop question How can you provide further opportunity for your customer to contribute to the product? ## Trend signals for Specialized Sustenance Trend score 4.1 out of 10, from popularity 57%, activity 59%, freshness 8%. - Popularity: 57% - Activity: 59% - Freshness: 8% ## Examples of the Specialized Sustenance trend 4 featured examples from Dec 16, 2014 to Jan 7, 2016. - [Gourmet Chef-Crafted Burgers](https://www.trendhunter.com/trends/burger-options): These New Burger Options Can Be Customized by the Customer (Category: Marketing) Implication: Fast food chains such as McDonald's are expanding their menus to include chef-crafted, customizable burger options to attract customers and increase sales. - [Healthy Customizable Lunch Menus](https://www.trendhunter.com/trends/bakery-cafe): The Corner Bakery Cafe is a Convenience-Focused Lunch Chain (Category: Lifestyle) Implication: Fast casual dining chains can take note of the success of Corner Bakery Cafe's 100 customizable and health-conscious lunch menus. - [Touchscreen Tea Machines](https://www.trendhunter.com/trends/tea-vending-machine): teaBOT's Tea Vending Machine Lets You Craft Your Own Loose Leaf Blends (Category: Tech) Implication: Opportunity for disruptive innovation in the use of robotics to automate and customize tea making processes. - [Personalized Artisan Pizza Joints](https://www.trendhunter.com/trends/pieology): Alabama's Pieology Aims to Be a "Study in Custom Pizza" (Category: Lifestyle) Implication: Pieology's personalized artisan pizza concept has the potential to disrupt the fast food industry by providing high-quality, customizable options to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)