# Custom Astrology Brands take inspiration from the astrology-minded tendencies of consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 26, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/custom-astrology ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Custom Astrology trend? **Custom Astrology:** An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations. Insights - In today's oversaturated market, consumers are seeking out unique, curated alternatives that better target their specific needs and preferences. As generations that grew up with more exposure to diversity and individuality, Millennials and Gen Z are seeking out products and services that similarly maintain that sense of uniqueness. Tailored offerings that speak to personality traits and behavior help to support those looking for more accessible forms of self expression and self-awareness. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 5, 2017 to Feb 17, 2020 - Published: Mar 26, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Custom Astrology trend 5 featured examples from Oct 5, 2017 to Feb 17, 2020. - [Moon Cycle-Themed Subscription Boxes](https://www.trendhunter.com/trends/moonbox): The Moonbox Gives the Soul a Monthly Self-Care Checkup (Category: Eco) Implication: Disruptive innovation opportunity: Incorporating wellness practices, holistic healing tools, and spiritual and beauty tools into subscription boxes, offering a unique and personal… - [Astrology-Themed Luxury Car Ads](https://www.trendhunter.com/trends/astrologythemed-luxury-car-ad): Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars (Category: Autos) Implication: Disruptive innovation opportunity for car manufacturers to create astrology-themed car models and marketing campaigns. - [Astrology-Themed Beauty Palettes](https://www.trendhunter.com/trends/mercury-retrograde-palette): Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades (Category: Fashion) Implication: The beauty industry has an opportunity to create makeup products inspired by astrology that can appeal to a wide audience. - [Zodiac-Tracking Fitness Wearables](https://www.trendhunter.com/trends/moontrak): The 'Moontrak' Wearable Keeps Users Connected to the Heavens (Category: Fashion) Implication: In response to the market's demand for wearable technology, incorporating astrology and zodiac tracking could be a unique and new feature for companies to introduce. - [Astrology-Themed Bars](https://www.trendhunter.com/trends/mood-ring-bar): Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs (Category: Lifestyle) Implication: Astrology-themed bars present disruptive innovation opportunities to enhance the bar experience and attract a new customer base. **Workshop question:** Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers. ## Themes within the Custom Astrology trend ### Astrology-based Products and Services Millennials and Gen Z are seeking out unique, curated alternatives that better target their specific needs and preferences through products and services that similarly maintain that sense of uniqueness. This growing interest presents an opportunity for brands to cater to consumers' experiential preferences and interests. ### Holistic Wellness and Technology Products As consumers become more conscious about their health, there is a rising demand for holistic wellness products like the 'Moontrak' wearable that upgrades the experience for zodiac enthusiasts. This presents an opportunity for businesses to provide for the need and upgrade current wellness products with technology. ### Environmental Sustainability Communities are becoming more conscious of environmental sustainability, and business should find ways to impact the environment positively. The Moonbox subscription service supports 'Trees for the Future,' an organization that teaches communities about sustainable farming practices, a noble cause that businesses can emulate. ## What the Custom Astrology trend means for industry ### For Beauty and Cosmetics Industry The beauty and cosmetics industry is ripe for innovation, with the Huda Beauty’s Mercury Retrograde being one example among many brands that have created successful astrology-inspired make-up products. Brands can find new ways like experimenting with shades and colors based on astrology signs to appeal to the changing trans-generational makeup needs. ### For Automotive Industry Jaguar’s astrology-themed marketing campaign is an excellent example of integrating ancient pseudo-science into a modern marketing mix. Other top brands in the industry can emulate this and create similar campaigns designed toward attracting zodiac-themed car enthusiasts. ### For Liquor Industry Astrology-themed bars have become quite popular among millennials who are fascinated by spiritual, mystical, and astrological magic. As seen in the Mood Ring Bar, liquor brands can create astrology-themed drinks that cater to zodiac enthusiasts and offer unique sensory experiences to attract the younger drinkers' market. ## Trend signals for Custom Astrology Trend score 5.5 out of 10, from popularity 86%, activity 69%, freshness 9%. - Popularity: 86% - Activity: 69% - Freshness: 9% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Business - [Integrated Cash Back Savings](https://www.trendhunter.com/trends/integrated-cash-back-savings) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) All articles: [Business](https://www.trendhunter.com/business)