# Curiosity Aging Boomers seek new opportunities and experience as they age. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 24, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/curiosity-aging ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Curiosity Aging trend? **Curiosity Aging:** Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 6, 2016 to Jan 5, 2018 - Published: Aug 24, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Top markets: North America ## Themes within the Curiosity Aging trend ### Experience-driven Aging Baby boomers prioritize new experiences and satisfying their sense of curiosity through travel, entrepreneurship and beyond. ### Cross-Discipline Event Curation 'Seeing Music' Music and Art Festival blends different artistic mediums to offer an approachable local alternative to traditional festivals, attracting a Boomer demographic. ### Boomer-specific Business Programs Coaching programs like Bizstarters.com offer Baby Boomers the support they need to create success in launching passion projects and scaling up hobbies as new business opportunities post-retirement. ## What the Curiosity Aging trend means for industry ### For Travel and Tourism Boomers are seeking enriching travel experiences through solo female travel communities, retirement-loving travel blogs, and singles boomer cruises. ### For Event Planning 'Seeing Music' Music and Art Festival shows the value of curated events with multiple artistic disciplines and focuses on a Boomer demographic. ### For Entrepreneurship Boomer-specific coaching programs like Bizstarters.com help entrepreneurs over 50 to create successful transition from one life phase to another. ## Workshop question What will have changed about your target demographic in 5, 10, and 20 years? How can you ensure your brand is relevant to them at every phase? ## Trend signals for Curiosity Aging Trend score 3.0 out of 10, from popularity 54%, activity 28%, freshness 8%. - Popularity: 54% - Activity: 28% - Freshness: 8% ## Examples of the Curiosity Aging trend 5 featured examples from Jan 6, 2016 to Jan 5, 2018. - [Solo Female Travel Communities](https://www.trendhunter.com/trends/women-on-the-road): 'Women on the Road' Serves as a Resource for Women Traveling Alone (Category: World) Implication: Opportunity for disruptive innovation in the travel and tourism industry by offering specialized services and experiences for solo female travelers. - [Retirement-Loving Travel Blogs](https://www.trendhunter.com/trends/dave-bernard): Author Dave Bernard Explores the Value of Aging on His Website (Category: Life-Stages) Implication: The travel industry has an opportunity to create offerings and services aimed at retirees seeking new experiences. - [Singles Boomer Cruises](https://www.trendhunter.com/trends/boomer-break): Boomer Break is Offering a Singles Cruise for Solo Travelers (Category: World) Implication: Singles cruise package tours could create new avenues for growth for the travel and tourism industry. - [Boomer Business Programs](https://www.trendhunter.com/trends/business-coaching): Bizstarters.com Provides Business Coaching to Entrepreneurs Over 50 (Category: Life-Stages) Implication: The trend of Boomers pursuing second careers creates opportunities for business coaching services, such as Bizstarters.com, to guide and support them through the entrepreneurial j… - [Cross-Medium Artist Festivals](https://www.trendhunter.com/trends/music-and-art-festival): The 'Seeing Music' Music and Art Festival Blends Different Mediums (Category: Pop Culture) Implication: The 'Seeing Music' Festival brings together music and art, providing opportunities for musicians, artists, and technicians to collaborate and create innovative cross-medium perfor… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)