# Indulgent Healing Junk food includes medicinal ingredients to satiate health-conscious consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 14, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curing-comforts ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Indulgent Healing trend? **Indulgent Healing:** Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being. Using spices like ginger to add flavor and healing properties to nostalgic snack foods, these reinvented recipes reflect a health movement that enhances rather than restricts the lifestyle of consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 18, 2013 to Sep 15, 2014 - Published: Jul 14, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Indulgent Healing trend ### Medicinal Junk Food Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being. ### Natural Beverages Drinks made with natural ingredients are gaining popularity as more consumers become health-conscious. ### Flavor Combinations Recipes that combine unexpected or unique flavors are becoming more appealing to consumers. ## What the Indulgent Healing trend means for industry ### For Food Industry The food industry can explore opportunities for incorporating medicinal ingredients into traditionally unhealthy foods. ### For Beverage Industry The beverage industry can focus on creating natural drinks that appeal to health-conscious consumers. ### For Hospitality Industry The hospitality industry can offer unique and unexpected flavor combinations in their food and drink offerings. ## Trend signals for Indulgent Healing Trend score 3.4 out of 10, from popularity 52%, activity 41%, freshness 8%. - Popularity: 52% - Activity: 41% - Freshness: 8% ## Examples of the Indulgent Healing trend 5 featured examples from Jan 18, 2013 to Sep 15, 2014. - [Cold-Curing Ice Cream](https://www.trendhunter.com/trends/influenza-sorbet): With its Unusual Ingredients, Influenza Sorbet Will Clean Out Your Sinuses (Category: Lifestyle) Implication: The food and beverage industry can explore and capitalize on the trend of incorporating unconventional flavors and functional ingredients to create innovative and unique products. - [Citrus Cocktail Popsicles](https://www.trendhunter.com/trends/citrus-basil-mojito-pops): These Citrus Basil Mojito Pops are the Perfect Way to Cool Off (Category: Lifestyle) Implication: Food and beverage companies can capitalize on these trends by creating new cocktail popsicle flavors and offering them as a new product category. - [Zesty Ginger Ice Creams](https://www.trendhunter.com/trends/lemon-ginger-ice-cream): Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better (Category: Lifestyle) Implication: Incorporating unique flavors like lemon ginger in ice cream can help dessert companies stand out in the market and attract health-conscious consumers. - [Vintage Soda Slushies](https://www.trendhunter.com/trends/ginger-ale-soda): 7-Eleven Slurpees are Introducting the Vernons Ginger Ale Slurpee (Category: Lifestyle) Implication: The beverage industry can explore creating unique flavor combinations and capitalizing on nostalgia to appeal to consumers. - [Natural Summer Sodas](https://www.trendhunter.com/trends/natural-soda): Starbucks is Adding Three Natural Soda Drinks to Its Summer Menu (Category: Lifestyle) Implication: There is an opportunity for restaurants to offer natural soda drinks as a healthier alternative to traditional sodas, catering to health-conscious consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)