# Curbside Consuming Consumers are opting to buy online and pickup in-store. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Aug 4, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curbside-consuming ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Curbside Consuming trend? **Curbside Consuming:** Amid the COVID-19 pandemic, curbside pickup became the standard way for shoppers to access goods without possible contamination. As the economy slowly re-opens, consumers are still leveraging this shopping option in lieu of browsing in-store or strictly online shopping. ## The consumer insight behind the Curbside Consuming trend The global shopping habits of consumers were forced to shift in light of the pandemic, and many of these habits are now in place for the long term. Specifically, delays and inefficiencies in delivery were prevalent amid the pandemic, prompting consumers to opt for local shopping when possible. New shopping options may entice consumers who may not be comfortable walking into the store to make purchases while also reducing foot traffic in stores. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 8, 2020 - Published: Aug 4, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Curbside Consuming trend ### Rise of Curbside Pickup The COVID-19 pandemic has led to the rise of curbside or drive-up shopping options. ### Increase in Local or Online Shopping Delays and inefficiencies in delivery triggered by the pandemic has prompted consumers to opt for local shopping online. ### Contactless Payment Options Businesses have prioritized contactless payment options due to COVID-19. ## What the Curbside Consuming trend means for industry ### For E-commerce E-commerce businesses can incorporate curbside pickup and local shopping options to their model. ### For Retail Retail stores can integrate curbside pickup and offer contactless payment options to improve customer convenience and safety. ### For Technology Technology companies can develop tools such as web applications to help businesses integrate curbside pickup and local shopping options. ## Workshop question How can your brand leverage evolving shopping habits post-COVID? ## Trend signals for Curbside Consuming Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 9%. - Popularity: 41% - Activity: 39% - Freshness: 9% ## Examples of the Curbside Consuming trend 5 featured examples from Jul 8, 2020. - [Curbside Pickup Web Applications](https://www.trendhunter.com/trends/cloud-commerce): The Kibo Cloud Commerce Company Can Help Launch Curbside Pickup (Category: Business) Implication: Disruptive Innovation Opportunity: Develop innovative curbside pickup solutions that transform the retail industry and cater to the growing demand for contactless shopping experie… - [Holiday-Rush Curbside Pickups](https://www.trendhunter.com/trends/curbside-pickup-capabilities): Macy's Will Use Curbside Pickup Capabilities for the Holiday Traffic (Category: Business) Implication: The retail industry can leverage curbside pickup capabilities to enhance customer convenience, reduce in-store congestion, and improve overall shopping experiences. - [Curbside Pickup Retail Trials](https://www.trendhunter.com/trends/curbside-pickup-feature): Under Armour Will Trial a Curbside Pickup Feature When It Opens (Category: Business) Implication: The retail industry can benefit from implementing curbside pickup and contactless payment options to adapt to changing consumer preferences. - [Online Grocery Pickup Services](https://www.trendhunter.com/trends/online-grocery-pickup): Target Will Bring New Pickup Options to Hundreds of U.S. Stores (Category: Business) Implication: Various retail chains can adopt Target's online grocery pickup model to enhance their customer experience and compete in the growing online grocery market. - [Nationwide Curbside Retail Services](https://www.trendhunter.com/trends/sams-club1): Sam's Club is Launching Curbside Pickup Across All U.S. Stores (Category: Business) Implication: Retail stores should prioritize implementing curbside pickup options to meet consumer demands and remain competitive in the industry. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)