# Curative Culture Healing crystals are harnessed in everyday lifestyle products. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curative-culture ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Curative Culture trend? **Curative Culture:** As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 21, 2016 to Jun 7, 2017 - Published: Jun 16, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Curative Culture trend ### Holistic Wellness Products Products are being developed that feature both aesthetic and healing purposes in an effort to cater to the new consumer commitment to self-care and preventative wellness. ### Crystals In Home Decor More jewelry designers and artists are incorporating healing crystals into home decor, which is leading to a blurring between the wellness and home industries. ### Crystal-Infused Skincare Crystal-infused skincare products are growing in popularity and their inclusion in facials and other grooming practices is contributing to the growing convergence between wellness and beauty industries. ## What the Curative Culture trend means for industry ### For Beauty Beauty industry professionals can explore the intersection between beauty and wellness, by offering crystal-infused grooming products and treatments. ### For Home Decor Home decor professionals can incorporate healing crystals into everyday products and accessories, which would appeal to consumers looking to incorporate spiritual practices into their homes. ### For Wellness Wellness industry professionals can expand their product offerings to include items that promote crystal healing practices, which would appeal to consumers seeking alternative, naturopathic remedies. ## Workshop question What new, wellness-driven rituals can you build into your product offering? ## Trend signals for Curative Culture Trend score 3.6 out of 10, from popularity 47%, activity 52%, freshness 8%. - Popularity: 47% - Activity: 52% - Freshness: 8% ## Examples of the Curative Culture trend 5 featured examples from Jul 21, 2016 to Jun 7, 2017. - [Healing Crystal Planters](https://www.trendhunter.com/trends/healing-crystal-planter): Etsy's AirFrend Shop Specializes in Raw Stone Plant Accessories (Category: Art & Design) Implication: Jewelry designers can explore incorporating healing crystals into their designs to create unique and meaningful pieces. - [Healing Crystal Candles](https://www.trendhunter.com/trends/crystal-candles): These LVL CO. Candles Aid with Mental Well-being and Mindfulness (Category: Lifestyle) Implication: Healing crystal candles cater to the wellness industry as it appeals to consumers' desire for mindfulness and mental well-being. - [Mythical Crystal Manicures](https://www.trendhunter.com/trends/nail-swag): Nail Swag's 'Tarot Nails' Service Involves a Tarot Card Reading (Category: Fashion) Implication: Luxury beauty salons can offer unique experiences by incorporating tarot card readings and crystal-infused nail art, attracting customers seeking a blend of luxury and spiritualit… - [Healing Crystal Water Bottles](https://www.trendhunter.com/trends/gem-stone-water): VitaJuwel’s Gem Stone Bottles Promote Naturopathic Healing (Category: Lifestyle) Implication: Companies in the health and wellness industry have a unique opportunity to expand their product lines to include spiritually-focused products. - [Purifying 5-Step Facials](https://www.trendhunter.com/trends/gemstone-organics): Gemstone Organics' Facial Kit Includes Crystal-Infused Skincare Products (Category: Fashion) Implication: The beauty industry can tap into the trend of crystal-infused skincare products and all-in-one facial kits while incorporating sustainability and mindfulness in sourcing ingredien… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)