# Celebritized Subscription Subscription products are hand-chosen by experts and celebs for prestige. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 15, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-subscription ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Celebritized Subscription trend? **Celebritized Subscription:** Heightening traditional subscription services, brands are turning to expert curation to infuse the experience with a sense of prestige. Offering products and services that are hand-picked by celebrities and experts in the field, brands are utilizing pop culture fandom to not only create buzz, but also to increase customization. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 22, 2014 to Apr 1, 2016 - Published: Jul 15, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Examples of the Celebritized Subscription trend 7 featured examples from Mar 22, 2014 to Apr 1, 2016. - [Sports Attire Subscriptions](https://www.trendhunter.com/trends/clothing-subscription): This Clothing Subscription Delivers Monthly Casual Athletic Wear (Category: Lifestyle) Implication: Disruptive innovation opportunity: Launching a new clothing subscription service that focuses on delivering monthly outfits for specific niches, such as casual sportswear. - [Natural Cosmetic Apps](https://www.trendhunter.com/trends/beauty-box-subscription): Jessica Alba's 'Honest Beauty' Now Offers an Online Beauty Box Subscription (Category: Fashion) Implication: The cosmetic industry can benefit from incorporating more natural and anti-chemical products to meet the increasing demand from conscious consumers. - [Socialite Product Subscriptions](https://www.trendhunter.com/trends/nicky-hilton): Nicky Hilton Teams Up with Fancy for a Monthly Subscription (Category: Special) Implication: Creating innovative subscription services that offer curated products for consumers. - [Creative Rapper Platforms](https://www.trendhunter.com/trends/golf-media): The 'Golf Media' App Provides a Glimpse into Tyler, the Creator's Mind (Category: Pop Culture) Implication: The entertainment industry can leverage magazine-style subscriptions and behind-the-scenes content to enhance fan engagement and increase revenue. - [Celebrity-Curated Subscriptions](https://www.trendhunter.com/trends/kelly-rowland-hand-picks): Kelly Rowland Hand Picks Products For You From Fancy Every Month (Category: Special) Implication: The subscription box industry can capitalize on the trend of enlisting celebrities to curate customized boxes for customers. - [Rapper-Curated Subscriptions](https://www.trendhunter.com/trends/snoop-dogg-picks): Snoop Dogg Picks Out Cool 'Fancy' Gear for You Every Month (Category: Pop Culture) Implication: The collaboration between Fancy and Snoop Dogg highlights the potential for curated subscription services to attract consumers by offering unique and personalized product selectio… - [Vinyl Subscription Services](https://www.trendhunter.com/trends/vinyl-subscription): Trax & Wax Focuses On Electronic Dance Music Records (Category: Tech) Implication: Companies can explore the vinyl subscription model to expand their services and reach out to a wider audience. **Workshop question:** How can your brand achieve the endorsement of public figures in order to expand its reach? ## Themes within the Celebritized Subscription trend ### Celebrity Curated Subscriptions Expertly curated subscription services featuring products and services picked by celebrities. ### Natural Cosmetic Subscriptions Subscription services featuring natural and organic beauty products, created as a response to the increasing concerns around the chemicals in beauty products. ### Vinyl Subscription Services Subscription services that offer vinyl records allowing to discover new artists in electronic dance music genres. ## What the Celebritized Subscription trend means for industry ### For Celebrities and Pop Culture Brands are utilizing pop culture fandom to create buzz and to increase customization. ### For Subscription Services Subscription industry is being disrupted through the introduction of expert curation services that infuse a sense of prestige and personalization in the consumer experience. ### For Fashion and Activewear Subscription services that challenge established players and disrupt existing markets through offering casual athletic wear and creative rapper platforms. ## Trend signals for Celebritized Subscription Trend score 3.4 out of 10, from popularity 49%, activity 45%, freshness 8%. - Popularity: 49% - Activity: 45% - Freshness: 8% ## Recent trend clusters - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Pop Culture - [Oversized Dragon Plushies](https://www.trendhunter.com/trends/giant-chillet-plush) - [Concert-Themed LEGO Sets](https://www.trendhunter.com/trends/concert-themed-lego-sets) - [Blind-Box Plush Charms](https://www.trendhunter.com/trends/blind-box-plush-charms) - [Holiday Character Clogs](https://www.trendhunter.com/trends/holiday-character-clogs) All articles: [Pop Culture](https://www.trendhunter.com/popculture)