# Curated Stay Consumers battle the paradox of choice with curated offerings. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 13, 2016 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-stay ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Curated Stay trend? **Curated Stay:** Travelers today often reject a pre-packaged experience based solely on the fact that it is "pre-packaged," and therefore lacking authenticity and flexibility. However, while consumers are after something more personal, they also recognize the paradox of choice. As a result, many brands are instead offering a highly curated experience with a select few avenues for customization. This approach allows consumers to exercise choice without being overwhelmed, and feel as though they are not only choosing the "best," but the even more enticing, "best for them." ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 8, 2015 to Apr 26, 2016 - Published: Jan 13, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Curated Stay trend ### Curated Travel Experiences Offering a highly curated travel experience with select customizations caters to the need of personalized yet not overwhelming travel choices. ### Customized Hotel Room Bookings Allowing guests to choose and configure their rooms before arrival through an app enhances guest experience and adds to the hotel's level of customer service. ### Shareable Travel Experience Platforms Creating a platform that allows users to share travel experiences, itineraries, and destination information facilitates personalized, authentic, and social travel experiences. ## What the Curated Stay trend means for industry ### For Travel & Tourism Innovation in customized travel experiences and travel apps is on the rise. ### For Hospitality Industry The use of technology to enhance and personalize hotel guest experience is a growing trend. ### For Mobile Application Industry Mobile apps that cater to specific travel experiences are on the rise to offer personalization, ease of access, and shareability. ## Workshop question How well does your brand strike the balance between convenience and customization? How could you get those two competing factors to merge more smoothly in your offering? ## Trend signals for Curated Stay Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 8%. - Popularity: 53% - Activity: 41% - Freshness: 8% ## Examples of the Curated Stay trend 6 featured examples from Jun 8, 2015 to Apr 26, 2016. - [Curated Personalized Vacations](https://www.trendhunter.com/trends/personalized-vacations): Travel+Leisure Magazine is Selling 20 Pre-Set Vacation Packages (Category: World) Implication: Travel companies can differentiate themselves from competitors by offering ultra-personalized vacations and implementing highly interactive booking processes - [Personalized Hotel Room Bookings](https://www.trendhunter.com/trends/personalized-hotel): This Hotel Allows Guests to Configure Their Room (Category: World) Implication: Hotels can adopt personalized room configurations and customized amenities to differentiate themselves and provide unique experiences to guests. - [Hotel-Curating Apps](https://www.trendhunter.com/trends/porter-sail): The 'Porter & Sail' App Partnered with Ten Hotels to Curate Guest Experiences (Category: World) Implication: The hospitality industry will need to adapt and leverage technology in order to create more customized and personalized experiences for its guests. - [Shareable Travel Experience Platforms](https://www.trendhunter.com/trends/travel-experience): Tripstir Allows Millenials to Exchange Tips and Travel Plans (Category: Tech) Implication: Tripstir's functionality showcases opportunities for travel planning apps that prioritize social connectivity, itinerary sharing, and crowdsourced recommendations to enhance the t… - [Home Rental Matchmaking Applications](https://www.trendhunter.com/trends/matching-feature): Airbnb's New Matching Feature Helps Pair Travelers with Hosts (Category: Tech) Implication: Companies in the travel industry can use personalized travel planning tools to differentiate their offerings and appeal to customers seeking unique experiences. - [Custom Trip-Booking Sites](https://www.trendhunter.com/trends/bespoke-tour-booking-platform): South Africa's Sideways Tours Offers a Bespoke Tour-Booking Platform (Category: World) Implication: Tour operators can leverage custom tour-booking platforms to provide unique and tailored travel experiences for their customers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)