# Curated Spontaneity Apps and other digital platforms prioritize spontaneity for customers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 25, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-spontaneity ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Curated Spontaneity trend? **Curated Spontaneity:** Brands are facilitating spontaneity in consumers by offering platforms through which they're able to be more impulsive–in everything from travel plans to meeting up with friends and loved ones. ## The consumer insight behind the Curated Spontaneity trend Though the ease and accessibility of smart technology has brought on consumer reliance on these technologies, people still crave person-to-person interactions. Many consumers see today's tech as something that actually facilitates in-person interactions, rather than working against them. By prioritizing spontaneous purchases or interactions, these brands are able to reverse the notion that technology facilitates insular or isolated behavior. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 29, 2017 to Feb 24, 2019 - Published: Feb 25, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Curated Spontaneity trend ### Spontaneous Interaction Brands are facilitating impulsive decisions and interactions in consumers through digital platforms and apps. ### Face-to-Face Interaction Consumers are seeking person-to-person interactions, and are viewing technology as a facilitator of in-person interactions rather than against it. ### P2P Business Models Platforms such as Vayable are empowering individuals to turn their passions into a source of income through peer-to-peer business models. ## What the Curated Spontaneity trend means for industry ### For Wearables Wearable technology is being developed to promote spontaneous social interactions and discourage screen time. ### For Social Networking Platforms New social networking platforms are being developed to encourage more business-oriented, in-person conversations and less reliance on passive online communication. ### For Travel and Tourism Peer-to-peer travel and tourism platforms are disrupting the traditional industry by offering unique, authentic experiences curated by locals. ## Workshop question How could your brand facilitate spontaneous interactions or purchases for its customer? ## Trend signals for Curated Spontaneity Trend score 2.9 out of 10, from popularity 45%, activity 35%, freshness 8%. - Popularity: 45% - Activity: 35% - Freshness: 8% ## Examples of the Curated Spontaneity trend 5 featured examples from Apr 29, 2017 to Feb 24, 2019. - [Spontaneous Travel Tour Bookings](https://www.trendhunter.com/trends/travel-tour-booking): Vayable Allows Users to Experience the City with Locals (Category: World) Implication: Vayable disrupts the travel and tourism industry by providing a platform for spontaneous travel tour bookings and cultural exchange. - [Airport Social Platforms](https://www.trendhunter.com/trends/spontaneous-interaction): The WaitList App Promotes Spontaneous Interaction Between Passengers (Category: World) Implication: There is potential for airports and airlines to leverage social networking platforms to enhance the customer experience and foster more spontaneous real-life connections. - [Social Interaction Wearables](https://www.trendhunter.com/trends/wellness-wearable): Gobie Brands Itself as a "Social Wellness Wearable" (Category: Tech) Implication: Disruptive innovation opportunity: Explore innovative applications and features for wearable devices in the market. - [Spontaneous Adventure Experience Apps](https://www.trendhunter.com/trends/wavy-app): The 'Wavy' App Helps Users Find the Best Local Experiences (Category: Tech) Implication: The emergence of new spontaneous adventure experience apps and the opportunity for app developers to create personalized, location-based experiences presents disruptive innovation… - [Spontaneous Contact-Sharing Apps](https://www.trendhunter.com/trends/scratch-app): The 'SCRATCH' App Seamlessly Lets You Socialize and Share Info (Category: Tech) Implication: Disruptive innovation opportunity: Develop mobile apps that revolutionize the way people share contact information. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)