# Crowdsourced Reward Enterprises crowdsource rewards to give back to consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 10, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-reward ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Crowdsourced Reward trend? **Crowdsourced Reward:** Evolving to become more than just a place for marketing and developing products, crowdfunding and crowdsourcing platforms are putting a greater emphasis on the consumer by openly giving prizes and rewards instead of asking for something in return. Utilizing the power of social platforms to grant wishes and raise funds for people like athletes, enterprises are publicly promoting rewards to connect with consumers in a more heartfelt manner. This signifies a turn toward more consumer-focused online endeavors. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 9, 2014 to Apr 1, 2015 - Published: Apr 10, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Crowdsourced Reward trend ### Crowdsourcing Rewards Enterprises are shifting the emphasis from marketing and product developing to giving prizes and rewards through crowdfunding and crowdsourcing platforms to connect emotionally with their consumers. ### Crowdfunding Athlete Performance Crowdfunding platforms are incentivizing and rewarding student athletes to finish school and improve their performance both in and out of class, using the help of fans to purchase them a graduation gift. ### Crowdsourced Loyalty Programs Reward apps such as MoPals are providing incentives to users for activities other than shopping such as sharing photos, reviews and posts, offering something more tangible and valuable than virtual badges. ## What the Crowdsourced Reward trend means for industry ### For Crowdfunding Industry Crowdfunding platforms can leverage the trend of crowdsourcing rewards to connect with consumers emotionally and create marketing opportunities. ### For Sports Industry Sports organizations and teams can leverage the trend of crowdfunding athlete performance to incentivize student athletes and improve their graduation rates. ### For Retail Industry Retailers can leverage the trend of crowdsourced loyalty programs to provide rewards to customers, build customer loyalty, and create marketing opportunities. ## Workshop question How can you tap into the P2P market to gameify your offerings and provide a sense of reward to consumers? ## Trend signals for Crowdsourced Reward Trend score 4.0 out of 10, from popularity 64%, activity 48%, freshness 8%. - Popularity: 64% - Activity: 48% - Freshness: 8% ## Examples of the Crowdsourced Reward trend 4 featured examples from Jan 9, 2014 to Apr 1, 2015. - [Crowdsourced Wish-Granting Services (UPDATE)](https://www.trendhunter.com/trends/make-wishes-come-true): The Crowdwish Site Works to Make Wishes Come True (Category: Social Good) Implication: Disruptive innovation opportunity: Applying the crowdsourcing model to various industries, allowing companies to tap into the collective wisdom of large groups of people to solve… - [Crowdfunded Olympic Teams](https://www.trendhunter.com/trends/jamaican-olympic-team): The Jamaican Olympic Team Raised the Funds It Needed Online (Category: Special) Implication: Crowdfunding and social media promotion can revolutionize funding models and marketing strategies for sports organizations, including Olympic teams. - [Crowdsourced Reward Apps](https://www.trendhunter.com/trends/rewards-app): MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts (Category: Marketing) Implication: The hospitality industry can benefit by using crowdsourced reward programs to boost customer engagement for hotels, resorts, and restaurants - [Athlete Incentive Platforms](https://www.trendhunter.com/trends/graduation-gift): FanPay Rewards Student Athletes with a Crowdfunded Graduation Gift (Category: Lifestyle) Implication: The crowdfunding industry can leverage this trend by creating specialized platforms for fans to contribute towards graduation gifts for student athletes. ## Recent trend clusters - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)