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# Curated Play
Exhibits turn to elements of play and interaction to diversify audiences.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 10, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel)
Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-play

## Key Figures

- Trend score: 2.0/10
- Evidence articles: 5

## What is the Curated Play trend?

**Curated Play:** Museums are seeking out a more youthful demographic by incorporating aspects of play and interaction into displays. Utilizing personalization and child-like imagery to turn installations into fun and informative destinations, these venues allow kids to engage with art and culture through participatory yet educational means.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Mar 9 to Oct 13, 2013
- Published: Jul 10, 2014
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z
- Top markets: North America, Europe

## Themes within the Curated Play trend

### Interactive Exhibits

Museums and galleries are incorporating interactive exhibits to engage a more youthful demographic.

### Playful Learning

Displays that use child-like imagery and personalization to make learning fun and informative are becoming popular.

### Art as Play

Interactive public art sculptures are being installed to encourage exploration and physical activity in a fun, creative way.

## What the Curated Play trend means for industry

### For Education

The education industry can utilize interactive exhibits and playful learning techniques to engage students and make learning more enjoyable.

### For Art and Culture

Art galleries and cultural institutions can incorporate playful and interactive elements in their displays to attract a more diverse audience.

### For Recreation

Playgrounds and recreational areas can integrate interactive sculptures and installations to encourage physical activity in a fun and creative way.

## Trend signals for Curated Play

Trend score 2.0 out of 10, from popularity 22%, activity 29%, freshness 8%.

- Popularity: 22%
- Activity: 29%
- Freshness: 8%

## Examples of the Curated Play trend

5 featured examples from Mar 9 to Oct 13, 2013.

- [Children-Interacting Art Installations](https://www.trendhunter.com/trends/color-me-exhibition): The Color Me Exhibition Targets Kids' Boundless Creativity (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Incorporate interactive art installations into children's entertainment venues or events to provide a unique and engaging experience.
- [Outdoor Workout-Encouraging Playgrounds](https://www.trendhunter.com/trends/flexible-by-darren-goins): Flexible by Darren Goins Promotes Art and Activity (Category: Art & Design)
  Implication: Fitness equipment manufacturers can take advantage of the trend of outdoor playground workouts by developing new lines of products specifically designed for children’s outdoor exe…
- [Suspended Canine Exhibits](https://www.trendhunter.com/trends/space-pups): The Space Pups Ulster Museum Installation Features Hanging Dogs (Category: Art & Design)
  Implication: Artists and designers can utilize innovative inflatable structures to create unique exhibits and installations.
- [Amusing Musical Swing Sets](https://www.trendhunter.com/trends/musical-swing-set): The Baloica Sound Exhibit Adds Some Swinging Musical Notes to Your Day (Category: Art & Design)
  Implication: Companies that design and manufacture playground equipment could incorporate musical elements to create a unique and engaging play experience.
- [Playfully Informative Animal Exhibits](https://www.trendhunter.com/trends/animal-art): Ruff and Jeffers Appeal to a Boy's Curiosity Via Animal Art (Category: Art & Design)
  Implication: Innovative displays and exhibits that mix education and play can enhance children's learning experiences.

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All articles: [World](https://www.trendhunter.com/world)
