# Curated Pet Pet food brands are offering customized food blends based on pet diets and needs. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Oct 15, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-pet ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Curated Pet trend? **Curated Pet:** Pet food companies are launching services that offer customized pet food blends for customers. These blends incorporate the optimal food for a pet based on a survey completed by the owner. These custom pet food blends work around pet allergies, dietary restrictions, and flavor preferences. ## The consumer insight behind the Curated Pet trend While many dogs enjoy eating nearly any kind of food, there are both dogs and cats that are more selective of the food they eat, often refusing to eat certain blends. This challenge is exacerbated when pets have allergies that make finding a suitable diet for them more difficult. These pets still require a balanced diet, though, placing the onis on the owner to find pet food with specific ingredients. Pet food brands recognize this challenge, and are launching custom pet food services. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 13 to Dec 7, 2023 - Published: Oct 15, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Curated Pet trend ### Customized Pet Food Blends Pet food brands are offering customized food blends based on pet diets and needs. ### Therapeutic Pet Diets Pet food brands are offering therapeutic pet diets for pets with specific dietary restrictions. ### User-Customizable Pet Foods Pet food brands are offering user-customizable pet food options through automated online systems. ## What the Curated Pet trend means for industry ### For Pet Food Industry Pet food brands are incorporating customizations into their products to meet individual pet dietary needs. ### For Pet Health Industry Pet health professionals are working with pet food brands to provide tailored therapeutic diets for pets with specific health conditions. ### For E-commerce Industry E-commerce platforms are enabling user-customizable pet food options through automated online systems. ## Workshop question How could your brand anticipate the needs of consumers with high-maintenance pets? ## Trend signals for Curated Pet Trend score 2.5 out of 10, from popularity 34%, activity 22%, freshness 19%. - Popularity: 34% - Activity: 22% - Freshness: 19% ## Examples of the Curated Pet trend 4 featured examples from Oct 13 to Dec 7, 2023. - [Custom Dog Food Blends](https://www.trendhunter.com/trends/justfoodfordogs): 'JustFoodForDogs' Creates Custom Pte Foods after a Consultation (Category: Lifestyle) Implication: The pet food manufacturing industry can explore the opportunity to offer personalized and tailor-made pet food products to cater to specific dietary needs. - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg): GoodWoofSG Offers Curated Food Blends for Specific Dogs' Diets (Category: Lifestyle) Implication: The pet food industry can leverage customized dog food and personalized pet nutrition trends to create innovative products for dogs. - [Custom Therapeutic Pet Diets](https://www.trendhunter.com/trends/therapeutic-pet-diet): Paul's Custom Pet Food Offers Therapeutic Diets for Pets (Category: Lifestyle) Implication: Opportunity for pet food manufacturers to collaborate with pet healthcare professionals for custom food solutions. - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom): Pet's Barn Offers a User-Customizable 'Activa' Pet Food (Category: Lifestyle) Implication: The introduction of customizable pet food blends presents a unique opportunity for pet food manufacturers to meet the growing demand for tailored pet nutrition. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)