# Curated Media Consumers eschew traditional media in favor of curated content. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 18, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-media ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Curated Media trend? **Curated Media:** Rather than being bombarded by traditional media outlets, modern consumers are using inventive methods to stay informed. Through personalization and curation tools, consumers are able to effectively fine tune their media consumption for the modern age. Living in the digital age, time-strapped consumers often rely on third-party services to ensure they are receiving the most targeted information according to specified interests. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 15, 2015 to Jun 25, 2016 - Published: Feb 18, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Curated Media trend ### Curated Media Personalization and curation tools are being used to fine tune media consumption for modern consumers. ### Interactivity and Engagement New generation of news consumers value interactivity and engagement with news stories. ### Artificial Intelligence News bots leverage artificial intelligence to deliver news and filter articles to consumers. ## What the Curated Media trend means for industry ### For Media Industry Curating media is disrupting traditional media outlets. ### For Technology Industry New personalized apps and AI news bots are being developed, leveraging the latest technologies. ### For Marketing Industry Interactivity and engagement with news stories is being leveraged by marketers to improve content engagement. ## Workshop question How could you further hone in on your consumers' specific interests? ## Trend signals for Curated Media Trend score 2.8 out of 10, from popularity 52%, activity 24%, freshness 8%. - Popularity: 52% - Activity: 24% - Freshness: 8% ## Examples of the Curated Media trend 6 featured examples from Sep 15, 2015 to Jun 25, 2016. - [Curated Morning News Apps](https://www.trendhunter.com/trends/refinery29-this-am): The 'Refinery29 This AM' App Features Curated News Stories (Category: Tech) Implication: Media companies can disrupt the traditional news industry by developing curated morning news apps that provide a convenient and personalized news experience. - [AI News Bots](https://www.trendhunter.com/trends/cnn-news): The CNN News Facebook Bot Summarizes Stories for Readers (Category: Pop Culture) Implication: Media and News outlets can leverage AI-driven news bots to deliver the latest news and current events in an interactive and personalized way to consumers. - [Hyper-Local News Platforms](https://www.trendhunter.com/trends/curates-news): This App Curates News Stories Based on a User's Exact Location (Category: Tech) Implication: The media industry can explore partnerships with apps like Blockfeed to provide accurate and hyper-local news content to users. - [News-Filtering Bots](https://www.trendhunter.com/trends/news-content): TechCrunch's Facebook Messenger Bots Suggests Personalized News Content (Category: Pop Culture) Implication: Integrating chatbots into media and publishing platforms can revolutionize content delivery and engagement. - [Dialoging News Apps](https://www.trendhunter.com/trends/news-app): The Quartzz App Delivers News to Consumers in the Form of a Conversation (Category: Tech) Implication: Disruptive innovation opportunity: Integrate conversational news apps into media and journalism platforms to revolutionize the way news is delivered and consumed. - [Personalized News Apps](https://www.trendhunter.com/trends/mobile-news-app): This Mobile News App is Targeted Towards iOS Users (Category: Tech) Implication: The mobile app development industry can capitalize on this trend by creating personalized news apps with advanced features that enhance user experience and engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)