# Curated Maternity Expectant moms turn to subscription services for an easier experience. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 3, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-maternity ## Key Figures - Trend score: 4.9/10 - Evidence articles: 11 ## What is the Curated Maternity trend? **Curated Maternity:** Seeking to alleviate the stresses of pregnancy, women are turning to curated subscription services that provide everyday necessities. Offering kits that include everything from maternity clothing to nutritional goods and pre-delivery products, curated packages not only add a level of convenience, but they also speak to a need for products and services that specifically cater to very specific segments of life. ## At a Glance - Evidence: 11 featured examples - Articles from: Feb 28, 2015 to Mar 28, 2018 - Published: Mar 3, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Curated Maternity trend ### Maternal Subscription Services Subscription services that cater to moms and their babies are on the rise, providing a wide range of affordable and personalized products that meet their necessities ### Tailored Maternity Kits Subscription services that offer curated and personalized boxes to match a child's age, season, or pregnancy stage are becoming more popular and alleviate the stress of shopping for necessities ### Comforting Pregnancy Products Manufacturers are developing products designed to add comfort and alleviate pregnancy stress, ranging from teas specially formulated for pregnant women to organic and non-toxic maternity beauty products ## What the Curated Maternity trend means for industry ### For Subscription Industry The subscription industry is growing rapidly due to the convenience and personalization it offers, with a particular emphasis on maternal and baby products ### For Maternity Clothing Industry The maternity clothing industry is expanding to include maternity beauty and personal care products ### For Organic Products Industry The organic products industry is expanding to include more products specifically designed for expectant mothers and babies ## Workshop question Convenience is a huge factor for the modern consumer. How could you ease the shopping process by bundling your products or services into kits? ## Trend signals for Curated Maternity Trend score 4.9 out of 10, from popularity 76%, activity 63%, freshness 8%. - Popularity: 76% - Activity: 63% - Freshness: 8% ## Examples of the Curated Maternity trend 11 featured examples from Feb 28, 2015 to Mar 28, 2018. - [Maternity Beauty Brands](https://www.trendhunter.com/trends/maternity-beauty): Lifestyle and Fashion Brand HATCH Launched the 'Hatch Mama' Collection (Category: Fashion) Implication: The launch of HATCH's 'Hatch Mama' collection presents a disruptive innovation opportunity for maternity fashion brands to expand their product offerings into beauty and personal… - [Motherhood Subscription Boxes](https://www.trendhunter.com/trends/products-for-mothers): 'Mommy Mailbox' Curates a Monthly Assortment of Products for Mothers (Category: Lifestyle) Implication: The e-commerce industry can benefit from offering personalized subscription box services, allowing customers to conveniently discover and receive products tailored to their specif… - [Monthly Motherhood Care Packages](https://www.trendhunter.com/trends/ecocentric-mom): Ecocentric Mom Offers a Subscription Service for New Moms (Category: Life-Stages) Implication: Disruptive innovation opportunity: Develop an e-commerce platform focused on selling products and subscription services for new moms. - [Motherhood Survival Kits](https://www.trendhunter.com/trends/products-for-new-moms): Hello Flo's New Mom Kit is Stocked with Products for New Moms (Category: Lifestyle) Implication: The personalized subscription services industry can explore opportunities to expand beyond beauty and fitness products and offer subscription kits specifically designed for differ… - [Stylish Maternity Subscriptions](https://www.trendhunter.com/trends/gifts-for-pregnant-women): Preggonista Boxes Supply Monthly Gifts for Pregnant Women (Category: Life-Stages) Implication: Integrating the fashion and beauty industry with maternity clothing and accessories presents an opportunity for disruptive innovation in the maternity fashion space. - [Return-to-Work Food Subscriptions](https://www.trendhunter.com/trends/califia-farms-and-raised-real): Califia Farms and Raised Real are Helping Parents Feed Babies (Category: Lifestyle) Implication: Companies that offer subscription-based food delivery services can target parents who are looking for convenient and healthy options for their babies. - [Maternal Subscription Services](https://www.trendhunter.com/trends/necessities-for-mothers): 'Mommy's Toolbox' Delivers Necessities for Mothers and Their Babies (Category: Lifestyle) Implication: Subscription service sector is beginning to cater to specific needs like mothers and their babies, opening up opportunity for disruptive innovation. - [Comforting Pregnancy Teas](https://www.trendhunter.com/trends/maternity-tea): 'Maternitea' Specializes in Making Maternity Tea for Expectant Mothers (Category: Lifestyle) Implication: Providing supportive products for expectant and new mothers. - [Prenatal Subscription Box Services](https://www.trendhunter.com/trends/binto): The BINTO Subscription Provides Pre and Post-Natal Products (Category: Lifestyle) Implication: The e-commerce industry can tap into the trend of prenatal subscription box services to provide a convenient platform for pregnant and post-natal women to access personalized prod… - [Pregnancy Delivery Kits](https://www.trendhunter.com/trends/push-pack): The Push Pack is a Prepacked Hospital Bag for Expectant Mothers (Category: Life-Stages) Implication: The maternity and baby products industry can capitalize on the opportunity to offer prepacked hospital bags and post-delivery care kits for new mothers. - [Tailored Motherhood Kits](https://www.trendhunter.com/trends/citrus-lane): Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby (Category: Life-Stages) Implication: The e-commerce industry can benefit from offering tailored subscription boxes to enhance customer experience and satisfaction. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)