# Curated Layover Airports aim to alleviate a key pain point of travel. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Nov 17, 2016 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-layover ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Curated Layover trend? **Curated Layover:** Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 21, 2015 to Jul 22, 2017 - Published: Nov 17, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Curated Layover trend ### Curated Layovers Develop successful curated layover experiences for inexperienced passengers. ### Layover Activities Provide options with easy-to-use applications to ensure unique layover activities with a suitable waiting time. ### Personalized Tour Guides Provide comprehensive and attentive service options with personal guides to highlight all a city has to offer. ## What the Curated Layover trend means for industry ### For Travel and Tourism Revamp the travel industry to enhance customer experience and enjoyment. ### For Hospitality Improve hospitality experience by providing options for entertainment and guest’s general wellbeing. ### For Technology Develop advanced interactive applications and augmented reality games/apps that entertain children and adults. ## Workshop question What areas of your business do consumers find the most frustrating? How could you leverage curation and experiential elements to change that? ## Trend signals for Curated Layover Trend score 3.5 out of 10, from popularity 59%, activity 39%, freshness 8%. - Popularity: 59% - Activity: 39% - Freshness: 8% ## Examples of the Curated Layover trend 6 featured examples from Jul 21, 2015 to Jul 22, 2017. - [Airport Layover Sleep Pods](https://www.trendhunter.com/trends/sleep-pods): The 'aDream' Unit Provides a Tranquil Place to Sleep in the Terminal (Category: Art & Design) Implication: The airport hospitality industry can implement these sleep pods as a way to improve their customer experience. - [Layover Activity Apps](https://www.trendhunter.com/trends/airport-layovers): This App Suggests Fun Activities Available During Airport Layovers (Category: Tech) Implication: Disruptive innovation opportunity: Innovate within the travel and tourism industry by developing apps and technologies that enhance the layover experience, making it more enjoyabl… - [AR Travel Distractions](https://www.trendhunter.com/trends/travel-distractions): 'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers (Category: Tech) Implication: The gaming industry can explore partnerships with airports and other businesses to create more AR-based travel games for kids. - [Accompanied Layover Vacations](https://www.trendhunter.com/trends/icelandair-passengers): This Promotion Allows Icelandair Passengers to Book a Personal Guide (Category: Marketing) Implication: Airlines can offer unique services and experiences, such as personalized travel guides and layover excursions, to attract customers and differentiate themselves from competitors. - [Free Tourist Flight Stopovers](https://www.trendhunter.com/trends/flight-stopover): Air Canada Now Allows Flyers to Have a Free Layover in Toronto (Category: World) Implication: Airlines can offer free stopovers and partner with local tourism agencies to increase revenue and customer satisfaction while promoting tourism in different cities. - [Adventurous Layover Apps](https://www.trendhunter.com/trends/layover-with-a-local): The Layover with a Local App Connects Passengers with a Local Tour Guide (Category: Tech) Implication: Opportunity for airlines to differentiate themselves by offering layover passengers unique experiences through collaboration with local tour guides. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)