# Curated Grocer Grocers debut more curated versions of their stores to redefine their brand. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-grocer ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Curated Grocer trend? **Curated Grocer:** Allowing shoppers to have a more streamlined and occasionally up-leveled experience, grocers are turning to smaller format stores to allow them to experiment with a new focus on specific products or consumers. This more focused approach allows companies in this space to experiment with their brand experience as well. ## The consumer insight behind the Curated Grocer trend When it comes to making purchasing decisions, contemporary consumers are increasingly embracing individualism and personal preferences—which are strengthened by things like social media and diversity in choice. With the abundance of offerings in the market, individuals often find it difficult to find products that interest them. As a result, many prioritize unique experiences that emphasize convenience by placing emphasis on hyper-curated environments that are impactful. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8, 2017 to Sep 12, 2018 - Published: Nov 22, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Curated Grocer trend ### Curated Grocer Grocers are turning to smaller format, curated stores to experiment with new product focuses and brand experiences. ### Street-Style Grocery Stores Designs inspired by urban themes and street culture are redefining grocery stores with artful, youthful touches. ### Meal-Centric Grocery Markets Small-format grocery markets with meal-centric organization are promoting healthy eating habits and community-building through at-home cooking. ## What the Curated Grocer trend means for industry ### For Retail Industry Retail companies are experimenting with new store formats and designs to better cater to individualism and personal preferences of contemporary consumers. ### For Food and Beverage Industry Grocery stores are utilizing curated product offerings and emphasizing healthy, sustainable food choices in response to consumer demand for convenient, personalized shopping experiences. ### For Sustainability Industry Grocery stores are reducing packaging waste and supporting local and sustainable suppliers, while also promoting healthy eating habits and at-home cooking to reduce food waste and build community. ## Workshop question Pick one specific demographic you already market to. What would it look like if you were to focus specifically on exactly what that consumer wants from your brand? ## Trend signals for Curated Grocer Trend score 5.6 out of 10, from popularity 81%, activity 80%, freshness 8%. - Popularity: 81% - Activity: 80% - Freshness: 8% ## Examples of the Curated Grocer trend 4 featured examples from Dec 8, 2017 to Sep 12, 2018. - [Localized Convenience Stores](https://www.trendhunter.com/trends/convenience-store-format): EAT17 in London is Redefining the Familiar Convenience Store Format (Category: Lifestyle) Implication: The retail industry can benefit from incorporating localized convenience stores and refill stations to appeal to environmentally conscious shoppers. - [Curated Grocery Stores](https://www.trendhunter.com/trends/vegetable-store): Japan's Yaoyasuika Vegetable Store Shares Carefully Selected Produce (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transforming the traditional grocery retail industry by offering carefully curated selections of high-quality produce and products. - [Street-Style Grocery Stores](https://www.trendhunter.com/trends/organic-garage): Toronto's 'Organic Garage' Flagship Has a Youthful, Urban Design (Category: Art & Design) Implication: Disruptive innovation opportunities in designing flagship stores with street-inspired aesthetics that resonate with health-conscious consumers. - [Meal-Centric Grocery Markets](https://www.trendhunter.com/trends/grocery-store-concept): The 'Basics Market' Grocery Store Concept Encourages At-Home Cooking (Category: Lifestyle) Implication: The grocery industry can adapt to the trend of meal-centric grocery stores by offering a curated product selection and emphasizing sustainable and local suppliers, as well as inco… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)