# Curated Feed Extended tools target the curation of aesthetics and function on social media. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 6, 2019 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-feed ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Curated Feed trend? **Curated Feed:** Social media-focused tools are prioritizing customers who are looking to create and curate feeds that are personalized, aesthetically pleasing, and/or streamlined. Such tools come as more consumers, particularly Millennials and Gen Z, are focused on having a social media presence that allows them to present themselves as a personal brand. ## The consumer insight behind the Curated Feed trend Millennial and Gen Z demographics are the most digitally fluent, having grown up in the technological era. They have the strongest social media presence and are constantly looking for ways to maintain and build their online persona. As a result, they seek out products and services that help them manage their content for a more controlled, streamlined, and organized experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 5, 2017 to Dec 4, 2018 - Published: Mar 6, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Curated Feed trend ### Personalized Social Media Presence As Millennials and Gen Z focus on building a strong online presence, social media-focused tools prioritize personalized, aesthetically pleasing, and streamlined feeds. ### Color Analysis Tools With people's personal aesthetics and color preferences reflected in their Instagram feeds, apps like Colorkuler and MyInstaPalette help users visualize and understand their color preferences for branding. ### Curated Social Media Lists Instagram's 'Close Friends' feature and separate social media accounts cater to the need of Millennials to share personal content with a closely curated group of people, building loyalty and helping decipher fake or spam accounts. ## What the Curated Feed trend means for industry ### For Social Media Management As social media users focus on personalizing and streamlining their feeds, there is an opportunity to develop new tools and software for social media management. ### For Color Analysis and Branding The use of color analysis tools for social media opens up opportunities for branding agencies and color trend forecasters to offer their services online. ### For Data and Privacy Protection As social media apps offer new features for building loyal followers and curating personal content, there is a need for increased data and privacy protection to prevent any misuse of personal information. ## Workshop question How could your brand better involve itself in the social media habits of younger consumers? ## Trend signals for Curated Feed Trend score 2.6 out of 10, from popularity 37%, activity 33%, freshness 8%. - Popularity: 37% - Activity: 33% - Freshness: 8% ## Examples of the Curated Feed trend 4 featured examples from Apr 5, 2017 to Dec 4, 2018. - [Social Media Color Palettes](https://www.trendhunter.com/trends/social-media-color-palettes-colorkuler-color-palette-tool-anayzes-your-inst): The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic (Category: Art & Design) Implication: By analyzing the color palettes of fashion influencers, designers can gain insights and inspiration to create personalized collections that resonate with their audience. - [Social Media Palette Generators](https://www.trendhunter.com/trends/instagram-colors): 'MyInstaPalette' Helps Users Find Their Most-Used Instagram Colors (Category: Social Media) Implication: The tool can benefit social media marketers by helping them understand their brand's color palette and create consistent content. - [Curated Social Media Lists](https://www.trendhunter.com/trends/instagrams-close-friends): Instagram's 'Close Friends' Lets You Share Content with Select People (Category: Social Media) Implication: The 'Close Friends' feature contributes to the ongoing evolution of the social media industry, facilitating more personalized and private content sharing. - [Social Feed Aggregator Sites](https://www.trendhunter.com/trends/feed-aggregator): The 'MakersFeed' Social Feed Aggregator Organizes Content Beautifully (Category: Tech) Implication: The market for full-featured social media management tools aimed at businesses is growing and there could be disruption if a more unified and efficient option aligns with user nee… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)