# Curated Coping Subscription boxes specific to crisis management provide help and support. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 23, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-coping ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Curated Coping trend? **Curated Coping:** Times of crisis and chaos can take consumers by surprise. Curating essentials and offering subscription boxes adhering to specific situations is not only helpful during these times, but perhaps necessary to the daily function of some. ## The consumer insight behind the Curated Coping trend Modern-day consumers who have become accustomed to the instant gratification of Internet culture continue to expect streamlined service, even in times of chaos. This is especially appealing to younger consumers who have come to expect corporate social responsibility from the brands they interact with. Providing direct, straightforward assistance is something these consumers will remember positively. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 26 to Apr 3, 2020 - Published: Apr 23, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Curated Coping trend ### Crisis-Specific Subscription Boxes Curating essentials and offering subscription boxes adhering to specific situations is becoming necessary and appealing to younger consumers. ### Home Service Subscription The rise of subscription services for the home provides consumers with convenience and predictable replenishment schedules. ### Expertise Subscription Subscription services that provide access to expertise and coaching in specialized areas are becoming more popular and democratizing access to resources. ## What the Curated Coping trend means for industry ### For E-commerce E-commerce companies can provide subscription models to consumers looking for easy access to curated products and services. ### For Home Automation Home automation and service industries can incorporate subscription models to provide routine services and maintenance to homeowners. ### For Health & Wellness Health and wellness brands can utilize expertise subscription models to provide access to expert advice and products. ## Workshop question How can your brand provide assistance in times of crisis? ## Trend signals for Curated Coping Trend score 4.5 out of 10, from popularity 66%, activity 61%, freshness 9%. - Popularity: 66% - Activity: 61% - Freshness: 9% ## Examples of the Curated Coping trend 4 featured examples from Mar 26 to Apr 3, 2020. - [Ergonomic Home Workspace Subscriptions](https://www.trendhunter.com/trends/ergonomic-home-workspace): Companies Can Tap groWrk in Order to Support Remote Workers (Category: Art & Design) Implication: Subscription services for ergonomic home workspaces have the potential to disrupt the traditional furniture industry by offering more convenient, affordable and adaptable solution… - [Work-from-Home Snack Boxes](https://www.trendhunter.com/trends/snacknation): SnackNation Curates Snacks to Nourish, Energize & Inspire (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborating with companies like SnackNation to offer curated snack boxes for remote workers can expand the reach of snack subscription service… - [Supportive Parenting Platforms](https://www.trendhunter.com/trends/healthynest): Healthynest Democratizes Families' Access to Experts & Resources (Category: Life-Stages) Implication: Creating platforms that provide real-time advice and coaching for expecting and new parents can disrupt the traditional childcare services industry. - [Air Filter Subscriptions](https://www.trendhunter.com/trends/home-subscriptions): SecondNature's Home Subscriptions Make It Easy to Improve Air Quality (Category: Art & Design) Implication: Disruptive innovation opportunity: Offering air filter subscription services as a value-added service in the home services industry, addressing a common household need and improvi… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)