# Curated Convenience Restaurant foods are reformatted for those looking for convenient alternatives. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 15, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-convenience ## Key Figures - Trend score: 2.1/10 - Evidence articles: 6 ## What is the Curated Convenience trend? **Curated Convenience:** Battling hectic schedules, consumers are replacing leisurely activities like dining out with at-home alternatives. Replacing full-course meals and specialty dishes with microwavable substitutes, these products provide the allure of brand name eateries and curated meals in a more convenient and accessible manner. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 21 to Aug 9, 2014 - Published: Aug 15, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Curated Convenience trend ### Convenient Microwaveable Meals Opportunity to reformulate traditional meals into a microwavable, on-the-go format, using fresh ingredients and appealing to consumers' busy schedules. ### Global Cuisines Simplified Disrupting the prepared food industry with affordable, accessible microwavable options that deliver the flavors and experience of diverse cuisines. ### Healthy Quick-fix Meals Offering nutritious, low-calorie but satisfying microwavable meals that cater to the growing demand for health-conscious and time-crunched consumers. ## What the Curated Convenience trend means for industry ### For Prepared Foods Industry Entrepreneurs can introduce new, exciting concepts that adapt traditional foods to the demands of the emerging microwavable food market. ### For Frozen Foods Industry Innovation in the frozen foods subindustry, offering healthier, fresher options for microwavable meals without compromising on taste. ### For Convenience Store Industry Convenience stores that expand their microwavable offerings with exotic culinary options will appeal to multicultural consumers looking for fast and wholesome meal alternatives. ## Trend signals for Curated Convenience Trend score 2.1 out of 10, from popularity 34%, activity 22%, freshness 8%. - Popularity: 34% - Activity: 22% - Freshness: 8% ## Examples of the Curated Convenience trend 6 featured examples from Jun 21 to Aug 9, 2014. - [Cheeseburger Rice Balls](https://www.trendhunter.com/trends/onigiri-rice-ball): This Japanese Onigiri Rice Ball Contains the Contents of a Burger (Category: Lifestyle) Implication: Sector that can explore new taste profiles and combinations to cater to adventurous eaters. - [Microwaveable Indian Flatbread](https://www.trendhunter.com/trends/hot-naans): Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home (Category: Lifestyle) Implication: Food manufacturers can take advantage of the trend towards convenient, globally-inspired snacks by creating new product lines that cater to consumers' desire for authentic flavors… - [Microwaveable Restaurant Meals](https://www.trendhunter.com/trends/dennys-restaurant): Denny's Restaurant's Jambalaya in a Cup Can Be Made at Home (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of microwavable meals to develop new products that cater to busy consumers' demand for convenience. - [Calorie-Cutting Microwaveable Meals](https://www.trendhunter.com/trends/michelinas-lean-gourmet): Michelina's Lean Gourmet Meals are Nutritious (Category: Lifestyle) Implication: There is an opportunity for companies to create more ready-made, healthy foods that are accessible to consumers seeking an easy and convenient way to maintain a healthier lifestyl… - [Frozen Pizza Strips](https://www.trendhunter.com/trends/microwave-pizza): DiGiorno's Conveniently Cooked Microwave Pizza Dipping Strips are Mini Sized (Category: Lifestyle) Implication: The frozen food industry has the opportunity to incorporate more convenient and innovative snacking options, such as DiGiorno's pizza dipping strips, to meet the changing needs of… - [Microwaveable Chicken Dinners](https://www.trendhunter.com/trends/tyson-grilled-ready): The Tyson Grilled & Ready Chicken Products Have Zero Preservatives (Category: Lifestyle) Implication: The frozen food industry can innovate by providing more microwaveable meal options using healthy and preservative-free ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)