# Curated Beverage Subscription services offer an easy introduction to alcoholic beverages. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 27, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/curated-beverage ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Curated Beverage trend? **Curated Beverage:** Consumers without the time to educate themselves on the nuances of different beverages are turning to subscription services to streamline the process. This shift reveals two things; that consumers are interested in experimentation, but often don't have the time to carry it through themselves, and that they appreciate and rely on the advice of those whom they consider to be experts. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 27, 2015 to Apr 28, 2017 - Published: Apr 27, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Curated Beverage trend ### Subscription Services Subscription services are becoming increasingly popular, offering a streamlined and personalized experience for consumers. ### Personalized Experiences Consumers are interested in personalized experiences that cater to their individual preferences, giving rise to various subscription services that offer customized selections. ### Combine Products Subscription services that pair unique products, such as music with alcohol or recipe kits with bar tools, are offering consumers a double dose of enjoyment and discovery. ## What the Curated Beverage trend means for industry ### For Alcohol The alcohol industry can implement subscription services, pairing products or tailoring to personalized experiences to meet the needs of busy or discerning consumers. ### For Hospitality The hospitality sector can offer curated selections or collaborations with subscription services to attract new clientele looking for unique experiences and products. ### For E-commerce E-commerce businesses can utilize subscription services to offer unique product pairings or personalized selections, increasing customer engagement and retention. ## Workshop question Describe a creative way that your brand could educate your consumer through gamification. ## Trend signals for Curated Beverage Trend score 3.7 out of 10, from popularity 54%, activity 51%, freshness 8%. - Popularity: 54% - Activity: 51% - Freshness: 8% ## Examples of the Curated Beverage trend 6 featured examples from Feb 27, 2015 to Apr 28, 2017. - [Artisan Cocktail Subscriptions](https://www.trendhunter.com/trends/cocktail-courier): Cocktail Courier by ShakeStir Delivers Party Supplies in NYC (Category: Lifestyle) Implication: Opportunities for liquor brands to create partnerships with delivery services for at-home consumption. - [Musical Beer Subscriptions](https://www.trendhunter.com/trends/hurd): Hurd Delivers 7 Inch Vinyls Paired with Craft Beers (Category: Lifestyle) Implication: Opportunity to enhance consumer experience and reach new audiences through unique and localized pairings with up-and-coming musicians. - [Mail Order Mixology Kits](https://www.trendhunter.com/trends/mixology-monthly): Mixology Monthly Helps Consumers Make Craft Cocktails at Home (Category: Art & Design) Implication: Disruptive innovation opportunity for subscription-based services to provide mixology kits and accessories to customers on a regular basis. - [DIY Cocktail Subscriptions](https://www.trendhunter.com/trends/shaker-and-spoon): The Shaker and Spoon Subscription is Perfect for Alcohol-Lovers (Category: Lifestyle) Implication: Opportunity for subscription box services to create curated cocktail sets for individuals who want to explore mixology at home. - [Personalized Wine Sampling Subscriptions](https://www.trendhunter.com/trends/tasting-kit): This Service Provides Tasting Kits for Wine Lovers (Category: Lifestyle) Implication: The wine industry could disrupt their traditional distribution channels by offering direct-to-consumer personalized wine subscriptions. - [Craft Beer Subscriptions](https://www.trendhunter.com/trends/beer-subscription): This Delivery Service Supports Independent and Small Breweries (Category: Lifestyle) Implication: Craft beer subscriptions create an opportunity for subscription service providers to cater to the growing market of beer enthusiasts. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)